Tag results for "metrics" for September 2014
- Velocity: The Underused Metric As marketers look to extract the most useful insight from their da ...
- Attribution For RTB Marketers: Why Should I Care?If you work in real-time advertising, you shouldn't just care about attributi ...
- Size DOES Matter -- We Like BIG TrendsWe are a society that measures everything we do, and size tru ...
- Divining Media's Future From Ad Investments Made TodayWall Street investors call it "momentum investing": the strategy of placing be ...
- Fellow Executives, It's Time To Go Back To School Permutation, correlation. causation: These are the new vocabulary words for today's marketi ...
- A Comprehensive Overview Of Excuses For When Your Plan Does Not Deliver As IntendedI have been reading an industry book that I found by acciden ...
- Online Video: Get Best Outcomes With Balance Of Broad/Narrow TargetingLast week, Nielsen released new data showing that the percentage of campaig ...
- Pret-A-Mesure (Ready To Measure)It is Fashion Week in New York City. And, to coincide wi ...
- Measurement Is The Medium In the 1960s, Marshall McLuhan famously coined the phrase "the medium ...
- Don't Use The Wrong Metrics To Measure SuccessIn the new second edition of my book, "Email Marketing Rules,"I foc ...
- The More Measurement Changes...The television industry right now is very lucky. It is being challeng ...
- What Can Attribution Tell You About Display Incrementality?These days, all marketers (and plenty of tech companies) are talking abo ...
- Google Seeks Extra Credit With Latest Adwords ChangesHave you ever contributed to something and felt like you didn't qui ...
