- How To Improve Content ROI
Content Marketing Insider, Colby Horton - Friday, October 31, 2014
I recently reviewed the "2015 B2B Content Marketing" report by the Conte ...
- Big Video Data: The Value Of Going Viral
Video Insider, Eric Hoffert - Friday, October 31, 2014
Everybody wants to make a viral video. Some content publishers have the ...
- Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise
MediaDailyNews, Joe Mandese - Thursday, October 30, 2014
In another encouraging sign for the advertising economy, the optimism of ...
- Publishers Take Advantage Of Ad Tool To Control Delivery
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 29, 2014
Native ad services provider Sharethrough has just developed a tool for publishe ...
- Fuzzy Logic: Not All Data is Created Equal
Metrics Insider, Ari Jacoby - Monday, October 27, 2014
At all of the recent industry conferences, one unifying theme stood ou ...
- Metrics Are Great, But Don't Forget Your Readers
Publishing Insider, Paolo Gaudiano - Friday, October 24, 2014
Online publishers have begun to rely increasingly on quantitative methods to he ...
- Time As A Currency Is Making Waves
RTBlog, Tyler Loechner - Friday, October 24, 2014
Like a broken clock, digital marketers only get it right some ...
- Adobe And Nielsen Collaborating On Online Engagement Metrics
Around the Net In MAD London, Sean Hargrave - Thursday, October 23, 2014
Adobe and Nielsen have teamed up to deliver an online media rati ...
- How Data Will Do To TV What the Internet Did To Computing
Metrics Insider, Dan Ackerman - Thursday, October 23, 2014
TV advertising has lagged behind cutting-edge advancements in digital and social medi ...
- UK Newspapers Will Measure Mobile From 2016
Around the Net In MAD London, Sean Hargrave - Wednesday, October 22, 2014
The UK's newspaper industry should have a new system of measurement th ...
- Social Marketers Move From Likes To 'Show Me The Money'
London Blog, Sean Hargrave - Wednesday, October 22, 2014
Social is now a paid channel, and so savvy marketers are taki ...
- Nielsen, Adobe Partnership Supports Cross-Platform Measurement Across Web, Apps
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2014
Adobe and Nielsen Tuesday announced a strategic partnership to build and suppo ...
- comScore Co-Founder Warns London Marketers Not To Measure In CTR
Around the Net In MAD London, Sean Hargrave - Thursday, October 16, 2014
Gian Fulgoni, co-founder of research giant comScore, told IAB Engage that displ ...
- Brands Must Get Beyond Fixation on Measurable Media Impact
Programmatic Insider, Eric Berry - Thursday, October 16, 2014
The RTB ecosystem, with its fundamental need for measurement and attribution, cou ...
- How Advanced Connectivity Will Revolutionize Measurement & Optimization
Metrics Insider, Anto Chittilappilly - Tuesday, October 14, 2014
We're entering a new era in which ordinary objects can be connect ...
- Nielsen Records Tiny Glitch In Ratings
MediaDailyNews, Wayne Friedman - Friday, October 10, 2014
Nielsen says a software glitch resulted in some TV ratings being attribut ...
- The Future of Media Is About Business Outcomes -- Not Media Outputs
Online Spin, Dave Morgan - Thursday, October 9, 2014
Our industry could spend its time trying to wrangle the collection a ...
- Do Teens Tick, Click With Apple Watch?
Data and Targeting Insider, Laurie Sullivan - Thursday, October 9, 2014
What tech devices are teens attracted to? Perhaps not the Apple Watc ...
- Live Program/Same-Day Ratings A Good Proxy For C3 Currency
MediaDailyNews, Wayne Friedman - Tuesday, October 7, 2014
Although broadcast TV networks are pushing other rating metrics to show o ...
- Using A Technology Tool To Harvest Data
Metrics Insider, Steve Wooledge - Tuesday, October 7, 2014
Consumers generate an enormous amount of transaction and interaction data when th ...
- Kantar Media Unveils UK Twitter TV Metrics
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Kantar Media has unveiled the UK's first official Twitter metric for measuri ...
- Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'?
London Blog, Sean Hargrave - Friday, October 3, 2014
The upcoming Twitter TV metrics from Kantar Media look to be exciti ...
- Four Mobile Strategies To Optimize Radio Advertising For Local Businesses
Mobile Insider, Sara Sisenwein - Thursday, October 2, 2014
As one of the first forms of mass media, radio continues ...
- Key to Cross-Platform Advertising Is Creating A Single Metric
MediaDailyNews, Manish Bhatia, Jane Clarke - Wednesday, October 1, 2014
There is a path for our industry to make true cross-platform measureme ...