Tag results for "metrics" for November 2014
- Are You Listening For Your Key Customer Signals?As the holiday shopping season shifts into high gear, your customers a ...
- An MRAID For MeasurementAt an IAB Mobile Center board meeting last year, a very sma ...
- ComScore Refines In-App Ad Metrics ComScore is expanding its mobile campaign measurement capabilities to include more preci ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-InA decade into the social media era, the question of return ...
- It's Time For Industry To Change The Way TV Is MeasuredIt may seem a bit like piling on, but I think th ...
- Besides Mobile Opens, Email Campaigns Achieve 4,300% ROIYear after year, email outperforms other marketing channels. According to the Dire ...
- Overcoming Retargeting Challenges Through Predictive SegmentationIn preparation for the holidays, I recently took a trip to ...
- Better Understand Customers Through Smart Technologies, Predictive AnalysisMarketing, in its purest form, tells a story -- ideally, a go ...
- Better Understand Customers Through Smart Technologies, Predictive AnalysisMarketing, in its purest form, tells a story -- ideally, a go ...
- Polar Taps Moat For ViewabilityPolar, which operates the MediaVoice native advertising platform, is joining forces wi ...
- Glitches: An Open Letter to Nielsen & Network & Agency Research Departments Regarding the latest "technical glitch" affecting Nielsen's TV ratings, it would ...
