- Facebook Vows To Improve Measurement Tools
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
Facebook will push investment into improving its measurement tools to reassure markete ...
- Facebook Launches 'Conversion Lift' Analysis To Measure Ad Impact
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Facebook's "conversion lift" service is an effort to allow advertisers to measu ...
- 'The Guardian' Moves To Time Metric, Not Just Clicks
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
"The Guardian" has overhauled its site to sell advertisers on reader attentio ...
- It's Time For Time To Replace Meaningless Click-Throughs
London Blog, Sean Hargrave - Thursday, January 29, 2015
Click-through rates and impressions are now effectively meaningless and so, as "T ...
- Why Marketers Should Ditch Correlation (Even When It's Raining)
Metrics Insider, Anto Chittilappilly - Monday, January 26, 2015
During a recent business trip to San Francisco, I struck up ...
- 'Guardian' Gives Journos Keys To The Analytics Engine
MediaDailyNews, Erik Sass - Thursday, January 22, 2015
"The Guardian" has created a new audience analytics platform that is accessib ...
- Commodity Media Is Over: Q&A With Adaptly's Sean O'Neal
Online Media Daily, Charlene Weisler - Thursday, January 22, 2015
Sean O'Neal, president of Adaptly, has been in the advertising technology busine ...
- Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
Metrics Insider, Sherrill Mane - Tuesday, January 20, 2015
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a positi ...
- Programmatic Data Doctors To Watch In 2015
Programmatic Insider, Skip Brand - Tuesday, January 20, 2015
For programmatic to truly lead all forms of digital marketing, data exper ...
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to p ...
- Twitter Data Helps TV Execs Gauge Show Success
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
Nielsen says adding deeper social media Twitter data to a new predicti ...
- On Viewability, Fraud, And Measurement Disparities
Metrics Insider, Josh Chasin - Wednesday, January 14, 2015
Two of the hottest issues in digital measurement right now are viewabili ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- CNN All Screen Taps Nielsen For OOH Metrics
MediaDailyNews, Wayne Friedman - Monday, January 12, 2015
Turner Broadcasting's CNN, fusing efforts around in-home and out-of-home viewing, has receiv ...
- Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
Revenue growth has become the top metric for marketers looking to quanti ...
- Three In Four Campaigns Underperformed Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
Three-quarters of marketing strategies and ad campaigns underperformed last year because markete ...
- Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough
MediaDailyNews, Joe Mandese - Wednesday, January 7, 2015
Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insigh ...
- Six Things You Won't Believe Happened At CES. #5 Is EVERYTHING!
Online Spin, Joe Marchese - Thursday, January 8, 2015
Okay, great -- you clicked or opened the article. You can lea ...
- IPA To Publish New Social Measurement Guidelines
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
When it comes to measuring performance on social media, the discussion h ...
- A New Year's Resolution: Take Action On Insights
Metrics Insider, Anto Chittilappilly - Tuesday, January 6, 2015
How many times have you declared on Jan. 1 to lose weig ...