- Do You Want to Shop Where They Analyze Your Eye Movements?
Email Insider, Peter Moloney - Tuesday, March 31, 2015
I was reading a news item recently about another startup in t ...
- Why The Ad Industry Needs To Go On A Cookie Diet
Metrics Insider, Andrew Monfried - Tuesday, March 31, 2015
To say that we're in the midst of a sea change ...
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
SearchBlog, Laurie Sullivan - Tuesday, March 31, 2015
Search marketers managing social budgets might see the cost per click ...
- Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story
Metrics Insider, Anto Chittilappilly - Monday, March 23, 2015
This measurement scenario gets trickier when retargeting comes into play. While retargeti ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecti ...
- Inevitable Impact Of TV-Derived Business Outcomes On This Year's Upfront
Audience Buying Insider, John Piccone - Friday, March 20, 2015
We are entering a new era of television history, an era whe ...
- C3 Or C7: Does It Really Matter?
MediaDailyNews, Steve Sternberg - Wednesday, March 18, 2015
Often times, new and ostensibly improved research makes people think they a ...
- CBS To Supply Metric 'Audit' For TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 17, 2015
Trying to get closer to what digital media has been delivering a ...
- Beautiful Ads Work -- What a Concept!
Metrics Insider, Sherrill Mane - Tuesday, March 17, 2015
Contrary to a popular notion in some digital ad circles today, intrusi ...
- ARF Re:Think 2015 Conference Comes To Town
MediaDailyNews, Charlene Weisler - Friday, March 13, 2015
There are many conferences in the media industry, but the Advertising Resear ...
- Facebook Still No. 1 For Teens -- But Is It No. 1 Ad Medium?
Online Spin, Maarten Albarda - Monday, March 16, 2015
Facebook is the truly big thing if you're after teens. As ...
- Cross-Platform Measurement And The Golden Spike
Metrics Insider, Josh Chasin - Thursday, March 12, 2015
After viewability and fraud, what's the biggest issue in digital metrics toda ...
- Native's Impact: Measuring Brand Clarity And Messaging
Native Insider, Eric Berry - Wednesday, March 11, 2015
The success of a display campaign is relatively easy to understand: W ...
- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Facebook Warns Of Dips In 'Like' Count, Updates Metrics
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 6, 2015
In the coming days and weeks, Facebook is telling brands and oth ...
- Data Will De-Commoditize TV Advertising
Online Spin, Dave Morgan - Thursday, March 5, 2015
There is no question that data and digital approaches are going ...
- Mobile Display Impression Shares Growing
Online Media Daily, Laurie Sullivan - Tuesday, March 3, 2015
The performance of mobile banner advertisements doubled in Q4, with higher un ...
- What If You Can't Afford Predictive Analytics In Your Marketing Budget?
Email Insider, Peter Moloney - Tuesday, March 3, 2015
Twenty years ago, if you wanted a marketing piece to look goo ...
- In Defense Of Data And Its Purity As A Business Model
Metrics Insider, Jay Friedman - Tuesday, March 3, 2015
Talk about timing. I set out to write this column before t ...
- Descriptive, Predictive And Prescriptive Analytics
Email Insider, David Baker - Monday, March 2, 2015
Where does the Big Data discussion fit into your analytics discussion? Analyti ...
- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...