- Nielsen Gives Roku, BrightRoll Measurement Accountability
Online Video Daily, Laurie Sullivan - Thursday, April 30, 2015
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursd ...
- Viacom Rolls Out Data-Driven Advertising Service
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Viacom continues to add its data-driven offerings for advertisers, as it rol ...
- The Impression Is Dead. Long Live The Impression!
Native Insider, Roger Wu - Wednesday, April 29, 2015
How can we measure our new forms of native advertising? Currently, ...
- Marketing Is Now Even More Exciting - Here's Why!
Online Spin, Cory Treffiletti - Tuesday, April 28, 2015
Fellow Online Spinner Dave Morgan recently wrote a column on whether awarene ...
- Bots Change The Rules For CPMs More Than You Think
Metrics Insider, Niels Meersschaert - Tuesday, April 28, 2015
The CPM has long been our default currency, within both the dire ...
- Selling The $199 App: It Takes A Story
Show Daily, Tanya Gazdik - Monday, April 27, 2015
All of us are here because we are trying to create valu ...
- Nielsen Buy Segment Dips, Watch Biz Grows
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expect ...
- Imperial College Wins Grant To Measure How Much Content Is Liked
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
The European Commission has awarded a EUR3.6m (GBP2.6m) grant to Imperial Colle ...
- Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
MediaDailyNews, Charlene Weisler - Monday, April 20, 2015
It seems as if the accessibility of big data enables all typ ...
- Measurement Tactics For Optimizing Your Programmatic Buys
Metrics Insider, Anto Chittilappilly - Monday, April 20, 2015
One of my clients recently told me that he's spending a b ...
- Can Awareness and Attribution Live Together?
Online Spin, Dave Morgan - Thursday, April 16, 2015
For years, many folks in media have questioned whether brand advertising a ...
- Media Measurement For The NEXT New Media
Metrics Insider, Joe Laszlo - Wednesday, April 15, 2015
Every new media age waxes nostalgic for the simpler media that ca ...
- Three Surefire Ways To Get Yourself Fired This Week
Online Spin, Maarten Albarda - Monday, April 13, 2015
It's spring, the time to clean and start anew. Perhaps you ha ...
- Silver Linings Emerge From Dark Cloud Of Ad Fraud
Metrics Insider, Josh Chasin - Thursday, April 9, 2015
In the last year and a half, a good deal of lig ...
- The Smart Marketer's Alternative To Super-Sized Segments
Metrics Insider, Niels Meersschaert - Wednesday, April 1, 2015
Even as marketers and agencies get comfortable with the necessity of data-driv ...