Tag results for "metrics" for June 2015
- Social Listening Hampered By Sentiment ModelsDespite deep assurances from vendors, sentiment analysis remains a highly imperfect practic ...
- Online Advertising Is In Grave Danger. Can Sony And Friends Save It?The year was 1996. A friend of mine had created a W ...
- After Addressing Initial Video Viewability, These are the Metrics That MatterAs video commands a larger portion of advertising budgets, it's not surprisi ...
- Audience Data 2.0The advertising industry has been using audience data in digital media f ...
- TV Still Top Medium In Usage, Reach Little surprise from Nielsen's first look at weekly usage and reach ...
- Data Saves The CMOOn average, most CMOs hold that job for less than two years ...
- Programmatic TV: Groping For Translatable MeasurementsCharlene Weisler and I are putting the finishing touches on a seri ...
- 5 Steps Programmatic Must Take To Fully Deliver Its Promise To BrandsBrand advertising is going through its biggest shakeup in years, thanks ...
- Broadcast, Cable Viewing Numbers DropTelevision viewing in May -- one of the final big months ...
- Running In Circles with Your Marketing? You Should BeWhile most people try to avoid running in circles, marketers are alwa ...
- Measurement Mandate At Upcoming ARF EventNext week (June 14-16) is the Advertising Research Foundation's Audience Measurement conferenc ...
- Re-Fact-Oring Viewability MeasurementNearly every day, the same questions arise about why viewability matters ...
- Havas Media Unveils Its 'Meta Quality Barometer'Havas Media has unveiled what it is calling its "Meta Quality Baromete ...
- Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift MobileGoogle on Thursday took its Brand Lift metrics mobile and expanded featur ...
- The Importance Of Third-Party MeasurementIn the media advertising business, third-party measurement is a cornerstone providing t ...
