- MRC Issues Ad Fraud Rules
MediaDailyNews, Erik Sass - Tuesday, October 27, 2015
Amid growing concern over online advertising fraud, the Media Rating Council h ...
- TV Attribution: Where's the Beef?!
Metrics Insider, Anto Chittilappilly - Tuesday, October 27, 2015
Impressions and rating points are good indicators of how many people s ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- TV Bigwigs Debate Data, Industrywide Groups
MediaDailyNews, Charlene Weisler - Wednesday, October 21, 2015
How often does one go to a sales-oriented conference and hear panelis ...
- Rethinking Traditional Audience Measurement Through A Digital Framework
Metrics Insider, Josh Chasin - Thursday, October 22, 2015
What would a video measurement system look like if one were ...
- Rentrak Partners With Gower Street Analytics To Improve Movie Metrics
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2015
While all eyes are on what the new combination of comScore a ...
- Rethinking The Single Currency Model
Metrics Insider, Josh Chasin - Friday, October 16, 2015
One of the long-standing assumptions in audience measurement has been the noti ...
- Email Deliverability Rates Drop In 2015
Email Marketing Daily, Jess Nelson - Tuesday, October 13, 2015
Some 21% of sent email messages don't reach their intended recipients, accordi ...
- Social Must Measure Business Meaning Of Emoji Reactions - No Just Counting 'Wows'
London Blog, Sean Hargrave - Tuesday, October 13, 2015
Social may soon get "reaction" emojis -- let's hope they are ...
- Nielsen Expands Mobile Measurement
Mobile Marketing Daily, Gavin O'Malley - Monday, October 12, 2015
Nielsen has expanded mobile measurement for its Digital Ad Ratings to s ...
- Give Marketers A Break: Not All Metrics Have To Be Units Sold
Data and Targeting Insider, Sean Hargrave - Monday, October 12, 2015
Marketers get a hard time for metrics not always reflecting hard sale ...
- UX And The Art And Science Of Measurement
Metrics Insider, Sherrill Mane - Thursday, October 8, 2015
Last week at the IAB MIXX Conference, I had the pleasure ...
- SymphonyAM Is On The Videopulse Of Measurement
MediaDailyNews, Charlene Weisler - Tuesday, October 6, 2015
Charles Buchwalter is president and CEO of SymphonyAM, which just launched ...
- The Cult Of Accountability
MediaDailyNews, Bryan Noguchi - Friday, October 2, 2015
With so shockingly few converts, it's easy to believe that the mant ...
- Rentrak Starts TV Ratings Service For Syndicated Programs
MediaDailyNews, Wayne Friedman - Monday, October 5, 2015
After many years of offering TV station ratings and TV network viewi ...
- Hey, What About Metrics For Brand Marketers?
Metrics Insider, Anto Chittilappilly - Friday, October 2, 2015
Recently, I was talking to the CMO of a large brand w ...