- Mystery Solved On Where Unviewable Ads Go To Die
London Blog, Sean Hargrave - Monday, November 30, 2015
Meetrics has compiled a list of why ads are unviewable, and althou ...
- Fox Doesn't Want To Release Live Program Ratings? OK. What About C3 Ratings?
TV Watch, Wayne Friedman - Monday, November 30, 2015
Recently, Fox executives announced the network wasn't going to release live progr ...
- Snapchat Is A Measurement Challenge
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
Snapchat is peceived as a vital tool for engaging with youth a ...
- Urban Airship Launches Insights To Leverage Data, Pinpoint ROI
Mobile Marketing Daily, Jess Nelson - Wednesday, November 18, 2015
Urban Airship, a mobile engagement company, today announced a new mobile audien ...
- How Targeting Life Events Allows Brands to Better Understand Audiences
Real-Time Daily, Joseph Lavan - Wednesday, November 18, 2015
I have a confession to make. I recently got bored at wo ...
- TV Biz Now Like House Full Of Termites
MediaDailyNews, Charlene Weisler - Wednesday, November 18, 2015
What is the future of television? That simple question seems to ro ...
- How To Measure The Impact Of Holiday Promos
Metrics Insider, Anto Chittilappilly - Tuesday, November 17, 2015
Although this is a critical time of year for marketers in ma ...
- Mobile Will Drive Targeting Revolution
MoBlog, Gavin O'Malley - Wednesday, November 18, 2015
Most marketers realize that the future of mobile advertising lies in mo ...
- Which Comes First: The Data Or The Story?
Online Spin, Cory Treffiletti - Wednesday, November 18, 2015
The data-story debate has only just begun, but it has the potenti ...
- Viewbix Launches Video Analytics Platform
Real-Time Daily, Felicia Greiff - Thursday, November 12, 2015
Video engagement platform Viewbix has debuted new analytics capabilities with Viewbix Insight ...
- Let's Not Forget: Digital Advertising Moves Products
Metrics Insider, Josh Chasin - Wednesday, November 11, 2015
Lately it seems as if every article I read about digital advertisi ...
- Sky Looking To Price Media Around Outcomes Rather Than CPMs
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
Sky wants to be able to plan and trade its TV med ...
- The Viewability Trio: Ad Ops, Measurement Science, And Research
Metrics Insider, Sherrill Mane - Thursday, November 5, 2015
Throughout the transition to the viewable impression as the core currency ...
- Can A Viewer's Brain Provide Useful Data For Marketers And TV Networks?
TV Watch, Wayne Friedman - Thursday, November 5, 2015
What do people really think about TV commercials? Seems that TV networ ...
- Q&A: Monica C. Smith Of i.Predictus
MediaDailyNews, Charlene Weisler - Monday, November 2, 2015
Monica C. Smith, CEO and founder of i.Predictus, started her career ...