- Data Tool Pairs Targeting Technology With Brand-Lift Studies
Around the Net in Real-Time, Phyllis Fine - Thursday, December 31, 2015
Marketers struggling to quantify the impact of mobile ads now have n ...
- Click-Throughs, Impressions Dying Metrics For Some Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 31, 2015
The page view, similar to the click-through, was once the key way th ...
- A Metrics Miracle
Metrics Insider, Josh Chasin - Tuesday, December 22, 2015
Josh Chasin is a poet -- and he knows it -- wi ...
- For Best Results: Big Data, Meet Media Research
Data and Targeting Insider, Josh Chasin - Monday, December 21, 2015
I've been thinking a lot about the deployment of Big Data asse ...
- The Year That Was
Metrics Insider, Sherrill Mane - Thursday, December 17, 2015
And what a year it was. The digital industry, with help fr ...
- IAB UK Is Right To Call Social A 'Teenager' -- Time It's Grounded Until It Can Act Like An Adult?
London Blog, Sean Hargrave - Wednesday, December 16, 2015
The latest IAB UK figures have given social the "teenager" label. It ...
- National TV Ad Prices Surge In October, Follow Seasonal Demand Pattern
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2015
The price of national TV advertising time jumped 21 index points betwe ...
- Fanatics, Domino's, Groupon Lead In App Satisfaction
Data and Targeting Insider, Steve Smith - Friday, December 11, 2015
Retail apps that capture and facilitate mobile moments gain approval and loyal ...
- Rethinking Traditional Audience Measurement Through A Digital Framework
Metrics Insider, Josh Chasin - Friday, December 11, 2015
What would a video measurement system look like if one were ...
- Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2015
"The mobile Web isn't dead," says Jerry Dischler, VP of product ...
- TV Of Tomorrow: Changing Ad Models, Provable ROI
MediaDailyNews, Charlene Weisler - Wednesday, December 9, 2015
Tracy Swedlow, editor in chief of InteractiveTV Today, is a futurist w ...
- Lifestyle Content Looms Large in 'NYT' Most Read List
The Daily Blog, Erik Sass - Wednesday, December 9, 2015
The New York Times' Upshot blog, which specializes in 'splaining things wi ...
- Netflix Numbers Coming? TV Execs Really Want To Know
TV Watch, Wayne Friedman - Wednesday, December 9, 2015
We still don't know how many people watch a particular Netflix sh ...
- Index Benchmarks Daily Supply Of Digital Uniques: Finds Holidays, Not News, Make A Cyber Difference
Real-Time Daily, Joe Mandese - Monday, December 7, 2015
In a finding that reinforces a Norman Rockwell view of Thanksgiving, America ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...
- What Publishers Think Of Instant Articles
Around the Net In Publishing, Gavin O'Malley - Tuesday, December 1, 2015
NiemanLab surveys some of the 18 publishers presently participating in Facebook’s Insta ...
- Responsible Measurement: Protect Your Customers And Your Brand
Metrics Insider, Anto Chittilappilly - Tuesday, December 1, 2015
Marketers don't want their brand to be the first that comes ...