- Q&A With ClickTale's Tal Schwartz
MediaDailyNews, Charlene Weisler - Wednesday, January 27, 2016
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investme ...
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting th ...
- What To Look For In Facebook Earning Stats
Around the Net in Video, P.J. Bednarski - Wednesday, January 27, 2016
Wall Street will be looking at ARPU, or average revenue per use ...
- iSpot.TV Provides New Metrics To Track Ads In Real-Time
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Expanding its efforts to measure traditional TV commercial activity, TV advertising research ...
- Viacom, Canvs Partner To Interpret Millennials' Language On Social Media
Mobile Marketing Daily, Ben Frederick - Monday, January 25, 2016
Viacom's marketing and creative team, Viacom Velocity, on Monday announced a partnersh ...
- The Effort Vs. Engagement Metric
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 19, 2016
Chris Lake things advertising needs another metric, so he created one. ...
- 5 Emerging Marketing Trends That Require Advanced Measurement
Metrics Insider, Anto Chittilappilly - Thursday, January 14, 2016
The Internet of Things is driving rapid change in consumer behavior a ...
- NBCU's Yaccarino Blasts Nielsen Inaccuracies
MediaDailyNews, Wayne Friedman - Friday, January 8, 2016
Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, didn ...