- Time To Rethink Social Media Metrics?
Metrics Insider, Sean Hargrave - Friday, February 26, 2016
A tiny 3% of CMOs are enthusing over social. Is it becau ...
- Deliverability Critical To Email Success
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Data solutions provider Return Path found that the average rate of emai ...
- Are TV Networks' Viewer Declines NPX-Related?
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2016
TV networks have now witnessed their first double-digit percentage declines since Niels ...
- Cardlytics' New Product Aims To Close The Offline/Online Loop
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
Cardlytics, an ad-tech company that uses purchase intelligence to inform clients' marketin ...
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix
MediaDailyNews, Laura Wendt - Wednesday, February 24, 2016
Regardless of your point of view on these metrics, the bigger questi ...
- Mobile Uniques Spike On Valentine's Day
Real-Time Daily, Joe Mandese - Wednesday, February 24, 2016
Whether it had anything to do with Americans forgetting to put somethi ...
- Pixability Puts Windows In The Walled Garden
VidBlog, P.J. Bednarski - Tuesday, February 23, 2016
Pixability's v4 helps advertisers place messages on four major platforms' "walled garden ...
- CMOs Want To Know: Which Naked Disney Princess Are You?
Online Spin, Maarten Albarda - Monday, February 22, 2016
No worries, today's column is not about anything naked, Disney or princesse ...
- If Netflix Is No. 1 U.S. TV Network -- And It Doesn't Sell Ads -- Should You Care?
TV Watch, Wayne Friedman - Monday, February 22, 2016
Folks everywhere from NBCUniversal to Nielsen and comScore are wondering: What a ...
- Podcasts Face Ad Hurdles Over Concerns About Measureent And Scale
Around the Net in Real-Time, Tobi Elkin - Thursday, February 18, 2016
The Wall Street Journal Reports that podcasts, while a hit with listene ...
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix
MediaDailyNews, Laura Wendt - Thursday, February 18, 2016
The "problem" of understanding how many people watch Netflix programs and w ...
- Ditto, Tickr Partnership Tracks Metrics For Photos In Social
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 17, 2016
What do you get when crossing photo analytics for social media a ...
- Political Influentials By the Numbers
Metrics Insider, Sherrill Mane - Wednesday, February 17, 2016
The media business typically accepts the usual spending windfall during election yea ...
- Updating Your TV Attribution: Where's the Beef?
Metrics Insider, Anto Chittilappilly - Friday, February 12, 2016
Impressions and rating points are good indicators of how many people s ...
- Amobee Analyzes Online Metrics, As Political News Becomes More Interactive
MediaDailyNews, Philip Rosenstein - Tuesday, February 9, 2016
With the increase in traffic to many political news sites, CNN, Politic ...
- Advertisers Really ARE Wasting Half Their Money On Spray-And-Pray Display
Data and Targeting Insider, Sean Hargrave - Monday, February 8, 2016
It's the oldest cliche in the book, but the latest figures fr ...
- Inside Today's Digital Household
Metrics Insider, Josh Chasin - Friday, February 5, 2016
There was a time when understanding consumer use of the Internet w ...
- Beware 'Clickwrap' Contracts For Personal Genomics Services
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
Some personal genomics use “clickwrap” contracts, the typical scrolling legalese few peop ...
- Getting Beyond Primitive Attribution Modeling
Real-Time Daily, James Rhee - Monday, February 1, 2016
Now that it's 2016, there's certainly one thing on which the digit ...