Tag results for "metrics" for April 2016
- Email Needs Metrics That Speak The Language Of BusinessAutomation is making email central to measuring the customer journey, yet ...
- TV Business Targets Digital Viewership Claims With Proposed Measurement StandardThe Video Advertising Bureau, a TV trade group, is proposing metrics th ...
- Patience: New TV/Digital Currency Still Not Here Your future TV/digital currency is still a year or two away. Wh ...
- Ad Week Europe Shows The Importance Of Swapping 'Likes' For Board Room TalkWant to make CEO? Give up 'likes' for the business metrics th ...
- Viewability And Programmatic AdvertisingOoyala general manager Scott Braley spoke with eMarketer about how marketers a ...
- Advanced Measurement: Not Just For Enterprise Brands AnymoreHistorically, most marketers have assumed that only companies with significant marketing budge ...
- Branding With A PurposeWhy do we so often find ourselves tiptoeing around, afraid of offendi ...
- Twitter Updates Conversion Lift Reports To Determine Ad EffectivenessSocial-media platform Twitter updated its conversion lift reports today to help advertise ...
- What's The Value Of A Digital Ad? ComScore Has Some IdeasComScore, known in the industry as the expert in digital measurement, whi ...
- Advertising Works -- And How!Sometimes I worry that we digital cognoscenti can get so lost ...
