- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Allison Schiff reports that some publishers are beginning to embrace attenti ...
- TV Audience Fragmentation And Metrics Issues: One Step Forward...
Audience Buying Insider, Karlene Lukovitz - Friday, May 27, 2016
The past week saw two developments that, while not directly connected, spe ...
- Facebook Takes On Google With Network Extension And Video Offering
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
Facebook is ratcheting up the competition with Google with a "major extensio ...
- Prioritizing Metrics Will Center Your Strategy & Resources
Online Spin, Cory Treffiletti - Wednesday, May 11, 2016
Remember when the role of a marketer was simple? You had t ...
- Mars Shows Marketing And Sales Are Merging - Time For Marketing To Swap 'Likes' For ROI?
London Blog, Sean Hargrave - Tuesday, May 10, 2016
Marketing and sales are close to merging. It's an exciting time f ...
- Is 100% Viewability 100% Necessary? Maybe Not
Real-Time Daily, Tobi Elkin - Monday, May 9, 2016
Goodway Group, a managed-services programmatic media firm, on Monday released a whi ...
- Bluewolf Releases Digital Marketing Assessment
Email Marketing Daily, Jess Nelson - Tuesday, May 3, 2016
Consulting agency Bluewolf announced the release of Digital Marketing Assessment on Monda ...