- Loyal Viewers Vs. The Hordes Of 'Uniques'
Online Video Daily, Field Garthwaite - Friday, July 29, 2016
Billions of views are great, but cultivating loyal viewers who keep comi ...
- Litmus And Movable Ink Partner For Email Testing, Design
Email Marketing Daily, Jess Nelson - Wednesday, July 27, 2016
Litmus and Movable Ink announced a partnership and platform integration on Tuesd ...
- Contently Launches Document Analytics For Tracking Downloadable Content
Email Marketing Daily, Jess Nelson - Friday, July 22, 2016
Contently, a content marketing company, released a measuring tool Wednesday that trac ...
- New Email Metric Measures Health Of Campaigns
Email Marketing Daily, Jess Nelson - Thursday, July 14, 2016
Email marketers are expected to review open rates, click rates, spam complain ...
- Can the New Advertising Currency 'Time-Spent' Change Ad Tech?
Real-Time Daily, Maciej ZawadziĆski - Thursday, July 14, 2016
Engagement is at the center of a new movement in digital advertisi ...
- Why Most Agencies Stay Away from ROI Metrics
MAD, Mike Le - Thursday, July 7, 2016
Within today's business culture, increasingly driven by e-commerce, marketers want to kn ...
- Nativo Taps ComScore For Contextual Targeting
Publishers Daily, Erik Sass - Tuesday, July 5, 2016
The new program allows marketers to deliver native ads based on comScore ...