Tag results for "metrics" for September 2016
- Wanna Be Viewable, Or Seen? Digital Marketing's New ConundrumTicking the box of viewability means ads appear in small units ...
- EY's Bass Advises Industry To Embrace New Standard, Metrics, TechnologyA lack of standards, and less reliance upon them, could stifle advancemen ...
- Facebook Admits Overestimating Average Video View TimesBig ad buyers and marketers are upset with Facebook after learning th ...
- Ad Groups Call For Third-Party Oversight Of FacebookAdvertising groups are calling for third-party oversight in measurement following news th ...
- Agencies Want Increased Transparency For Ad Metrics Agencies are calling for increased transparency around ad buys and time spe ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will TakeNow that the ad industry has come to a consensus that t ...
- Nielsen Releases Total Content Ratings ScheduleNielsen now has a schedule to release part of its Total Audien ...
- Existing Metrics May Perpetuate Ad BlockingExisting ad metrics may perpetuate ad blocking, according to ad tech fi ...
- comScore Restates 3 Years Of RevenueInternet analytics company comScore said it has restated its financial results f ...
- Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016In the 2016 cycle, political marketers are building on the data trov ...
- Media Metrics Publishers Can't Do WithoutAdvertiser-side companies have better tools to understand video inventory than publishers d ...
- Keller Fay Offers Offline/Online Social-Media TV Measure Word-of-mouth researcher Keller Fay Group is debuting a new social media tracki ...
