- Facebook Debuts Marketing Mix Modeling Portal
MoBlog, Gavin O'Malley - Tuesday, January 31, 2017
As part of a broader effort to help brands track campaign performan ...
- What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed
MediaDailyNews, Charlene Weisler - Monday, January 23, 2017
Ryan Reed, director of television and video solutions at Lotame, started h ...
- Google Largest Search, Display Ad Company On The Net, Per Analyst Estimate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2017
Google's share of U.S. desktop search queries rose 10 basis points (bp ...
- Weak Ad Gains For Basic Cable, Higher Growth Forecast
Television News Daily, Wayne Friedman - Monday, January 23, 2017
Advertising gains will rise because of new metrics, according to a n ...
- Trump Inauguration Media Data -- TV, Digital -- Does It Matter?
TV Watch, Wayne Friedman - Tuesday, January 24, 2017
White House press secretary Sean Spicer keeps insisting that if you a ...
- Snap Disputes Ex-Employee's 'Preposterous' Allegations
Around The Net in Daily Online Examiner, Wendy Davis - Friday, January 20, 2017
Snap has filed papers denying former employee Anthony Pompliano's claims that t ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
RTBlog, Tobi Elkin - Thursday, January 19, 2017
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a f ...
- Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. " ...
- Email Volume Increased Post-Christmas Year-Over-Year
Email Marketing Daily, Jess Nelson - Tuesday, January 10, 2017
The end of the holidays may not have given marketers' inboxes a ...
- Measuring The Global Village Was Once Easy -- But No Longer
TV Everywhere, Steve Sternberg - Thursday, January 12, 2017
In the 1960s, Marshall McLuhan dubbed the new electronic media world ...
- Google, Researchers Seek To Develop Brand Search As A Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2017
Could Google Trend Data replace brand tracking studies? New research from Drex ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advanta ...