- Rouge Media Acquires On-Campus Media, Largest College OOH Network
MediaDailyNews, Ben Frederick - Tuesday, May 31, 2016
The acquisition will give Rouge control of all of On-Campus's digital vide ...
- Millennial Marketers Pick Social And Online Video For Advertising
Research Brief, Jack Loechner - Tuesday, May 31, 2016
Marketing trends for small and medium-sized businesses (SMBs) are shifting from tradition ...
- Boomers 35% Of Voters In 2016 Presidential Election
Research Brief, Jack Loechner - Monday, May 30, 2016
The Baby-Boom generation will account for more than one-third of voters ...
- Greatist's Flanzraich Discusses Site's Millennial Success, Future
Publishers Daily, Sara Guaglione - Thursday, May 26, 2016
Some publishers have found the secret recipe to attracting millennials. Greatist, ...
- Nissan Altima Tops Among Millennial Buyers
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
Despite the widely held belief that Millennials will become an increasingly small ...
- Millennials Tell Stories Through Social Media, Not Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, May 25, 2016
Marketers of small and medium-size businesses struggle with how to spend the ...
- Mobile Makes Sense For Younger Shoppers
MoBlog, Gavin O'Malley - Monday, May 23, 2016
Hard as it may be for aging consumers to understand, mobile te ...
- Don't Push Millennials; Build Trust, Gain Loyalty
Research Brief, Jack Loechner - Thursday, May 19, 2016
According to a new study by Rapt Media, consumers don't trust conte ...
- Texting Platform Teckst Raises $2.5 Million For New Market Expansion
Mobile Marketing Daily, Ben Frederick - Tuesday, May 17, 2016
Teckst has reportedly set its sights high, hoping to partner with 5,0 ...
- Time Inc. Launches Mobile-First, All Video Platform 'Instant'
Publishers Daily, Sara Guaglione - Tuesday, May 17, 2016
Time Inc. today announced the upcoming launch of Instant, a new mobile-firs ...
- Millennials Will Share Your Ad 112% More Than Everyone Else, But Only If It's Good
Mediapsssst, Richard Whitman - Monday, May 16, 2016
A
new study from Unruly found that Millennials are 112% mo ...
- Telemundo Targets Millennials: Partners With BuzzFeed, Mashable, Vox
Publishers Daily, Sara Guaglione - Friday, May 13, 2016
'Mashable' and Telemundo will expand the network's El Pulso news and informati ...
- Mixed Messages: Millennials React Different Ways To Ads
TV Watch, Wayne Friedman - Monday, May 16, 2016
You may be excited about new program/content choices everywhere. But what abo ...
- 360i Teaches Non-Profits To Fish For Themselves, Feed Their Own Digital
MediaDailyNews, Joe Mandese - Friday, May 13, 2016
Most agencies do some pro bono work helping non-profits that contribute ...
- Text vs. Talk Gets Millennials' Attention
Research Brief, Jack Loechner - Friday, May 13, 2016
According to a recent OpenMarket nationwide survey polling millennials on their communicati ...
- Millennials Will 'Never Watch' TV, So What Device Will They Watch While Multitasking?
TV Watch, Wayne Friedman - Friday, May 13, 2016
What if I told you younger TV viewers would "never watch televisio ...
- AwesomenessTV Grows With GenZ And Millennial Moms
VidBlog, P.J. Bednarski - Thursday, May 12, 2016
AwesomenessTV is now on 31 platforms and pays rapt attention to t ...
- Conde Nast Preps Beauty Network, Says #TheLookIs
Publishers Daily, Erik Sass - Wednesday, May 11, 2016
High-end publisher Conde Nast is doubling down in its efforts to rea ...
- Rattle Of The Sexes: News From Whistle Sports And StyleHaul
VidBlog, P.J. Bednarski - Wednesday, May 11, 2016
These two streamers know their audience and get down to it ...
- Cheddar Launching Subscription Service
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, May 9, 2016
Cheddar -- a millennial-focused financial news service started by former BuzzFeed ex ...
- Cheddar Wants Millennials To Pay Up
Around the Net in Video, P.J. Bednarski - Monday, May 9, 2016
Cheddar, a video site for the newest money--millennials'--will now begin charging $6. ...
- Time Warner Cable Disputes YouTube's Demo Brag
Around the Net in Video, P.J. Bednarski - Monday, May 9, 2016
YouTube's claims it's luring millennials away from TV got some pushback fr ...
- Apple Discounts Music Site To Draw Millennials
Mobile Marketing Daily, Gavin O'Malley - Friday, May 6, 2016
In a move some see as rather desperate, Apple is trying ...
- Fullscreen Offers Ad Bundles, Aims At Millennial Parents
Online Video Daily, P.J. Bednarski - Monday, May 9, 2016
At its NewFronts presentation, Fullscreen announced a programming effort aimed at ...
- Fullscreen Offers New Ad Packages; Aims For Millennial Parents
Online Video Daily, P.J. Bednarski - Monday, May 9, 2016
Fullscreen announced new organizational divisions at NewFronts, offered some new ad packag ...
- Yikes! 74% of Millennials and GenZs Hate Social Media Ads
Mediapsssst, Richard Whitman - Thursday, May 5, 2016
A recent Harris Poll commissioned by Lithium Technologies found 74% of Millennia ...
- Millennial Moms Blend Real World, Digital Chats Around Brands
Social Media Insider, Thom Forbes - Thursday, May 5, 2016
Millennial moms' conversations about brands have more than doubled from 6% ...
- Millennials Don't Like Ads In Social Feeds
The Social Graf, Erik Sass - Thursday, May 5, 2016
While millennials are generally pro-technology and big fans of media, it wi ...
- How Email Is Unlocking Millennials' Display Potential
Email Insider Europe, Sean Hargrave - Wednesday, May 4, 2016
Even if they're not reading your offers, an email address can targ ...
- Flytedesk Partners With SpotX to Serve Video Ads On College Newspaper Web Sites
Real-Time Daily, Tobi Elkin - Wednesday, May 4, 2016
Flytedesk, an ad-buying platform that targets millennials, has partnered with SpotX, ...