- Promotional Emails Impact Millennials' Purchase Decisions
Research Brief, Jack Loechner - Wednesday, September 28, 2016
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwi ...
- Kia Targets Millennials With Short Attention Spans
Marketing Daily, Tanya Gazdik - Friday, September 23, 2016
"Whenever we can make people laugh and associate good feelings with o ...
- Don't Count Millennials Out As Car Buyers
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2016
"We're seeing an increase in lease applications, which indicates there's a wa ...
- Millennials Experience High Levels Of Ad Blocking, Piracy
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2016
Two out of three Millennials use an ad blocker on a deskt ...
- Millennial Madness -- Gurus Get Called Out At Long Last
London Blog, Sean Hargrave - Tuesday, September 20, 2016
The assumption that everyone in their twenties thinks and acts the sa ...
- Hillary Clinton Courts Millennials With Campaign Speech
Around the Net In Marketing Politics, Philip Rosenstein - Monday, September 19, 2016
Monday evening at Temple University, Hillary Clinton is slated to make h ...
- Channel Mum Gains $2.6M In Funding
Around the Net in Video, P.J. Bednarski - Monday, September 19, 2016
An online video channel created by the cofounder of parenting site Netmu ...
- Vogue's Email Etiquette Advice For Millennials
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 16, 2016
"We don't do email well. While our parents were still getting moti ...
- Millennials Demand Consumer-First Approach
Email Insider, April Mullen - Thursday, September 15, 2016
Today's consumers, especially Millennials, are more discerning than ever and demand ...
- New York Life Targets Millennials
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2016
"We believe that financial security is attainable and liberates you to ...
- MPA Next Encourages Young Magazine Professionals
Publishers Daily, Sara Guaglione - Thursday, September 8, 2016
MPA Next aims to provide educational and networking opportunities to junior-level magazi ...
- About.com Launches Financial Site, Targets Underserved Market
Publishers Daily, Sara Guaglione - Wednesday, September 7, 2016
After About.com split up its flagship brand to build topic-specific verticals fr ...
- Snapchat Predicted To Hit $366 Million In Ad Revs This Year
Mobile Marketing Daily, Gavin O'Malley - Tuesday, September 6, 2016
Despite direct competition from Facebook and other tech giants, Snapchat is position ...
- Lipton Puts TV On Ice, Turns To Snackable Content To Steep Millennials In Brand
MediaPost Weekend, Wayne Friedman - Saturday, September 3, 2016
Food marketing to Millennials can be a tough chore for even t ...
- ABCd Launches Four New Digital-Only Series
Around the Net in Video, P.J. Bednarski - Friday, September 2, 2016
ABC added four new digital exclusive short form series available on i ...
- Marriott Targets Millennials With Content Series
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2016
Marriott is developing a six-part content series targeting Millennial career women. T ...