- Millennials Prefer Practicality Over Luxury In Cars
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Millennials view cars as a necessity rather than a luxury, according ...
- 'Cell Phone-Only' Households For Over Half of US Adults
Research Brief, Jack Loechner - Monday, January 30, 2017
52% of U.S. adults live in households with cell phones but ...
- The Secret Reason Why Millennials Will Be Central To Post-Brexit 'Brand Britain'
London Blog, Sean Hargrave - Friday, January 27, 2017
Millennials are proving more passionate about local just in time for t ...
- Sky Sports Not Worried About Millennials Watching On Snapchat
Around the Net In MAD London, Sean Hargrave - Thursday, January 26, 2017
That younger audiences are more likely to watch highlights on Snapchat th ...
- Influennials - The Secret To Marketing To Millennials And Beyond
MediaDailyNews, Zach Rosenberg - Wednesday, January 25, 2017
While marketers have seemingly figured out the approach to reaching Millennials, ...
- Holiday Behavior Shows Research Requires Multiple Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2017
Conversion rates rose week-over-week from October 1, 2016 through November 30, 20 ...
- UK Universities Have To Resonate With Millennials As Brexit Bites
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
The high price tag of education, fierce competition within the sector a ...
- 'Run For Something' Initiative Encourages Millennials To Run For Office
Marketing Politics Daily, Philip Rosenstein - Monday, January 23, 2017
Former Obama and Clinton staffers announced on Friday the launch of www.runforsomething.ne ...
- Millennials, Gen X Have Different Car-Buying Attitudes
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
Millennial vehicle-buying preferences may drive some big shifts in the automotive industr ...
- Live Video Is All Over The Place, And Growing
VidBlog, P.J. Bednarski - Friday, January 20, 2017
UBS also says 63% of millennials have watched a live video. Increasingl ...
- Gen Xers Spends More Time On Social Than Millennials
The Social Graf, Erik Sass - Wednesday, January 18, 2017
Gen Xers, defined as adults ages 35-49, spend significantly more time ...
- 'WaPo' Kicks Off Newsletter, 'NYT' Launches New Section
Publishers Daily, Sara Guaglione - Monday, January 16, 2017
WaPo launched a newsletter featuring readers' comments Friday. Last month, the 'NY ...
- More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
More than half of U.S. adults live in households with cell phone ...
- Who'd Have Guessed? Cinema And Outdoor Are Gen Z's Most Receptive Channels
London Blog, Sean Hargrave - Tuesday, January 10, 2017
Sure, mobile video, social and celebrities score highly -- but the late ...
- Mountain Dew Debuts Mobile-First Global Campaign, Packaging
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
The new campaign's tagline, "There's No Feeling Like Doing," alludes to t ...
- 'Vanity Fair,' Cheddar Partner For Weekly Live Series
Publishers Daily, Sara Guaglione - Monday, January 9, 2017
Dubbed "VF Hive on Cheddar," the series will broadcast weekly from Cheddar ...
- Using AI And Machine Learning To Personalize Content
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, January 9, 2017
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization soluti ...
- Dish, Whirlpool Partner With Amazon Devices
Mobile Marketing Daily, Gavin O'Malley - Tuesday, January 3, 2017
Revealing its mid-term strategy for Alexa, Amazon has partnered with several vendo ...