- Channel 4 Launches Four New Interactive Mobile Ad Types
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
From today four different types of interactive ad campaigns running on Chann ...
- Microsoft Launches Fitness Band
Around the Net In MAD London, Sean Hargrave - Friday, October 31, 2014
Microsoft has jumped aboard the crowded fitness bandwagon, already crammed with t ...
- Amazon Admits To Mispricing Mobile Phone
Around the Net in Mobile, Gavin O'Malley - Friday, October 31, 2014
What went wrong with Amazon’s mobile strategy? Among other missteps, the ecommer ...
- Google Losing Android Co-Founder Andy Rubin
Around the Net in Mobile, Gavin O'Malley - Friday, October 31, 2014
Google is losing Andy Rubin, co-founder and former head of its Andro ...
- Google Wallet Balances Automatic Bank Transfers
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 31, 2014
Google has released new ways to add money to the balance ...
- Google Play Book Skims Non-Fiction Text
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 31, 2014
The new release of Google Play Books allows readers to skim an enti ...
- Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?
London Blog, Sean Hargrave - Friday, October 31, 2014
Mobile video advertising spending is trebling as new channels and inventory beco ...
- 3 Truths About Mobile Advertising In The Era Of Hyper-Connectivity
MAD London, Charlie Hunter-Schyff - Friday, October 31, 2014
The mobile phone has ushered in the era of 'hyper-connectivity' where ...
- Wrapports Launches Local News Network
MediaDailyNews, Erik Sass - Thursday, October 30, 2014
Wrapports LLC, publisher of the Chicago Sun-Times, as well as dozens ...
- New Flipboard App Enhances Discovery By Topic
Mobile Marketing Daily, Mark Walsh - Thursday, October 30, 2014
In a significant update to its popular digital magazine app, Flipboard h ...
- The Many Questions Around Beacons
MobileShopTalk, Chuck Martin - Friday, October 31, 2014
This being Halloween, it brings to mind one scary thought: anyone w ...
- Starbucks To Extend Mobile Push With Order Delivery
MoBlog, Mark Walsh - Friday, October 31, 2014
Starbucks plans to introduce a food and beverage delivery service in sele ...
- Australian Businesses Consider Banning Emailing & Texting In Sick to Work
Around the Net in Email, Dianna Dilworth - Thursday, October 30, 2014
Some Australian businesses are considering banning calling in sick to work v ...
- Messaging App Line Raking In Revenue
Around the Net in Mobile, Gavin O'Malley - Thursday, October 30, 2014
Did Facebook buy the wrong messaging app? Well, Line just saw i ...
- Apple Expands iAd To 95 Countries
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 30, 2014
Apple's mobile in-app ad platform, iAd, is now available in 70 more countries ...
- News Veteran Warns Publishers About Friending Facebook
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, October 30, 2014
As David Carr recently reported, Facebook is hoping to host publishers’ pag ...
- Fantasy App Makes Subdued, Bewigged Nash An MVP
Marketing Daily, Aaron Baar - Thursday, October 30, 2014
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-ti ...
- ComScore: Why Online Spending Forecasts Are So Misleading
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
It's the time of year when "Marketing Daily" is hip-deep in holid ...
- Cross-Platform Tango: Following The Consumers' Lead
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 30, 2014
A new study suggests that retailers need to battle showrooming with mo ...
- 'Guardian' Unveils New Web Design, Ad Format
MediaDailyNews, Erik Sass - Wednesday, October 29, 2014
Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign f ...
- Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise
MediaDailyNews, Joe Mandese - Thursday, October 30, 2014
In another encouraging sign for the advertising economy, the optimism of ...
- Over-Beaconed Shoppers Opt Out
Mobile Insider, Leslie Townsend - Thursday, October 30, 2014
As retail apps are increasingly accepted by consumers, it is imperative th ...
- Word-of-Mouth Key For App Discovery
Mobile Marketing Daily, Mark Walsh - Thursday, October 30, 2014
People are more willing to pay for some types of apps th ...
- Honda Haunts Twitter, Gives Out Halloween Candy
Mobile Marketing Daily, Steve Smith - Thursday, October 30, 2014
The auto brand is looking for spooky selfies this Halloween and givi ...
- Hi, I'm Your Local Beacon - Welcome to My Store!
MobileShopTalk, Chuck Martin - Thursday, October 30, 2014
Beacons already are in use in a multitude of venues, including reta ...
- 16 Handles Serves Up Conversation in Kik Messaging App
MoBlog, Steve Smith - Thursday, October 30, 2014
Getting into the conversation within messaging apps is a daunting challenge f ...
- I'm Going To Cross-Device Target You By Matching Online Search Behavior
SearchBlog, Laurie Sullivan - Thursday, October 30, 2014
Cross-device targeting relies on anonymous information that transfers from a click li ...
- Marketers Fail To Add Mobile Insights To Customer Profiles
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Forrester has found that just 27 percent of marketers have holistic custom ...
- Half YouTube Consumption Now Mobile -- Subscription Model Considered
Around the Net In MAD London, Sean Hargrave - Wednesday, October 29, 2014
Half of all YouTube views are now coming from mobile devices, accordi ...
- Former Google Wallet Lead Intros PoS To Give Merchant More Options
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 29, 2014
Osama Bedier left PayPal to oversee the launch of Google Wallet. Now he ...