- Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
MAD, Steve McClellan - Tuesday, March 31, 2015
Sable, the Global CEO of WPP's global advertising network Y&R, told attende ...
- Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2015
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated ...
- Flipboard Enables Private Sharing
MediaDailyNews, Erik Sass - Tuesday, March 31, 2015
Digital content platform Flipboard is moving to give users more choices f ...
- Marketers Not Turning Mobile Programmatic Interest Into Action
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
While more than three-quarters of marketers consider programmatic buying in mobile advertisi ...
- WhatsApp Adding Free Voice-Calling
Around the Net in Mobile, Gavin O'Malley - Tuesday, March 31, 2015
As promised, WhatsApp is rolling out free data-based calling. “Once updated, t ...
- Can Facebook Messenger Take on Android, iOS?
Around the Net in Mobile, Gavin O'Malley - Tuesday, March 31, 2015
In the wake of Facebook’s decision to turn Messenger into an a ...
- Japanese News Apps Eye Western Expansion
Around the Net in Mobile, Gavin O'Malley - Tuesday, March 31, 2015
In Japan, TechInAsia takes a look at two competing news apps th ...
- Attention Narcissists: No Selfie Sticks Allowed At Coachella, Lolapalooza
Around the Net in Video, P.J. Bednarski - Tuesday, March 31, 2015
Organizers of Lolapalooza and Coachella music festivals banned selfie sticks from the ...
- Google Argues Parents Can't Proceed With Class-Action Over In-App Purchases
Daily Online Examiner, Wendy Davis - Tuesday, March 31, 2015
Google has so far refunded $30 million to parents whose children ma ...
- AT&T Must Face Lawsuit For Throttling Users
Daily Online Examiner, Wendy Davis - Tuesday, March 31, 2015
In a blow to AT&T, a federal judge ruled on Wednesday th ...
- Mobile Shop Fetch Opens New York Office
MAD, Steve McClellan - Monday, March 30, 2015
Dentsu Aegis Network acquired control of the agency last fall, and sin ...
- WPP's Xaxis Agrees To Buy Mobile Platform ActionX
MAD, Steve McClellan - Monday, March 30, 2015
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic speciali ...
- All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2015
"The New York Times" is moving the line in the short-attention-span sa ...
- Why The Ad Industry Needs To Go On A Cookie Diet
Metrics Insider, Andrew Monfried - Tuesday, March 31, 2015
To say that we're in the midst of a sea change ...
- App-Conomy Still Booming On Paid Content Surge
Mobile Insider, Steve Smith - Tuesday, March 31, 2015
The app economy is still booming, driven by growth on China a ...
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Mobile Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Marketers are shifting budgets from other media to mobile advertising, but ma ...
- 24% of Loyalty Programs Allow Mobile Reward Redemption
MobileShopTalk, Chuck Martin - Tuesday, March 31, 2015
There still are plenty of linkages yet to be made in mobi ...
- Wearables Off To Strong Start
MoBlog, Erik Sass - Tuesday, March 31, 2015
With fitness tracking devices already common and Apple Watch raising the profi ...
- Tumblr Names Dolgins First CMO
Social Media & Marketing Daily, Gavin O'Malley - Monday, March 30, 2015
Tumblr has found its first CMO in Stephanie Dolgins, the Yahoo un ...
- Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
Video Insider, Jeremy Ostermiller - Tuesday, March 31, 2015
Recent research by eMarketer shows mobile video ad spend is on t ...
- Meerkat May Be Heading Into 'Legal Minefield'
Around The Net in Daily Online Examiner, Wendy Davis - Monday, March 30, 2015
The live-streaming startup Meerkat run into problems with copyright infringement, if use ...
- Digital To Account For A Quarter Of Global Ad Spend Next Year
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Carat predicts that digital spend will account for 25 percent of glob ...
- Hailo Projects Cab Driver Faces On London Landmarks
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Taxi hailing app Hailo has launched a protest against driverless cars, projecti ...
- Flipboard Launches Private Group Magazines
Around the Net in Mobile, Gavin O'Malley - Monday, March 30, 2015
Expanding its curation abilities, Flipboard is launching Private Group Magazines. “As t ...
- Before You Go Meerkating/Periscoping...
Around the Net in Video, P.J. Bednarski - Monday, March 30, 2015
...check out what all that live streaming is going to do wi ...
- ZO Cuts Its 2015 Global Ad Spending Forecast
MAD, Larissa Faw - Sunday, March 29, 2015
The agency cites a slowdown in China as well as ongoing turmo ...
- TV Everywhere Makes Gains, iPad Viewing Most Popular
MediaDailyNews, Wayne Friedman - Friday, March 27, 2015
TV Everywhere efforts are forecast to make stronger gains in terms ...
- Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2015
Google has published results from its Preferred Upfront offering for YouTube advertiser ...
- Whipclip Lets Users Share Clips from TV Shows, Legally
MediaDailyNews, Erik Sass - Friday, March 27, 2015
While much has been made of "social TV," one conundrum that ge ...
- 67% Use Smartphones to Enhance Shopping, Up from 26%
MobileShopTalk, Chuck Martin - Monday, March 30, 2015
Significantly more consumers than last year are using smartphones to help th ...