- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Mayer Mum On Yahoo Bids, Reveals Other Tidbits To Investors
MediaDailyNews, Laurie Sullivan - Thursday, June 30, 2016
Yahoo President and CEO Marissa Mayer told investors Thursday that the company ...
- Facebook Axes Paper App
Mobile Marketing Daily, Gavin O'Malley - Thursday, June 30, 2016
When the app debuted in early 2014, Paper was heralded as Facebook ...
- 67% Of Airlines Turning To IoT; 61% For Smart Baggage, 47% Passenger Identification
Connected Thinking, Chuck Martin - Wednesday, June 29, 2016
Airlines are jumping aboard the Internet of Things train. Even though challeng ...
- Are Words (In Email Marketing Messages) So Last-Century?
Email Insider, Loren McDonald - Thursday, June 30, 2016
Of course they aren't. If you're reading this column in email, y ...
- Google Is Right On VR Bandwagon Jumping -- And Cardboard Fans Are The Worst
Mobile Insider, Sean Hargrave - Thursday, June 30, 2016
Google has called out brands doing VR for the sake of ...
- Dad Will Buy Kids' School Supplies On Mobile This Year (Probably)
MoBlog, Ben Frederick - Thursday, June 30, 2016
Dads will be more likely to purchase back-to-school supplies on their mobi ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- Why Real Time Isn't Fast Enough
SearchBlog, Laurie Sullivan - Thursday, June 30, 2016
"Real time" isn't real time in most media. Predictive analysis really isn ...
- Facebook Revamps News Feed For Brands
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 29, 2016
Threatened by lower engagement rates, Facebook is fiddling with its News Fe ...
- More Americans Have Connected TVs, But Mobile Often First Video Choice
Video Insider, Daisy Whitney - Thursday, June 30, 2016
More Americans are using connected TVs now than a year ago. Abo ...
- Disney's Smart Light Innovations: Adding New Magic To Marketing
AI & IoT Daily, Chase Martin - Wednesday, June 29, 2016
Smart lights can communicate with each other, potentially opening a new do ...
- One In Ten Block Ads On Mobile Devices, IAB Reveals
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
One in ten UK mobile users are blocking ads, according to t ...
- Consumers Want More Control Over Mobile Ads, IAB Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
Out of 1012 adults polled by Differentology for the IAB UK, 5 ...
- Yahoo Urges Judge To Throw Out Robo-Texting Class-Action
Daily Online Examiner, Wendy Davis - Wednesday, June 29, 2016
Yahoo is now asking a court to throw out a class-action allegi ...
- Relevancy Is A Mobile Display Myth -- It's User Control That Will Stop The Blocking
London Blog, Sean Hargrave - Wednesday, June 29, 2016
Hate to break it to you -- but nobody picks up ...
- IBM Releases Next Gen MobileFirst Foundation For The Cloud
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
The tech is designed to help accelerate enterprise mobile app development. T ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- MRC Outlines Mobile Viewability Metrics
Mobile Marketing Daily, Gavin O'Malley - Tuesday, June 28, 2016
As promised, The Media Rating Council (MRC) has issued guidelines on mobi ...
- How To Secure A Successful Mobile App
Mobile Marketing Daily, Herbert Bay - Wednesday, June 29, 2016
In order to be successful, you need to do more than ju ...
- When Browsing Starts On Mobile, 64% Of Buys Happen There; Web Visit Starts Purchase Meter
MobileShopTalk, Chuck Martin - Wednesday, June 29, 2016
The days of a shopper making a purchase in only one w ...
- Twitter Appeals To Small Businesses With Big App
MoBlog, Gavin O'Malley - Wednesday, June 29, 2016
From Tweetdeck to Hootsuite, small businesses have plenty of ways to tra ...
- Connected: A Way Of Life
Research Brief, Jack Loechner - Wednesday, June 29, 2016
According to the Nielsen first-quarter 2016 Connected Device Report, being a connect ...
- Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens
Television News Daily, Joe Mandese - Wednesday, June 29, 2016
At a time when consumers -- and the ad industry -- appe ...
- Best Buy, Sears Tap Into Connected Home Market
AI & IoT Daily, Chase Martin - Tuesday, June 28, 2016
There is a gap in the connected home market and Best B ...
- Line IPO Could Balloon Beyond $1B
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 28, 2016
Preparing for its IPO, messaging-app maker Line Corp. has set its price range ...
- MeetMe Buying Flirting App Skout For $55M
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 28, 2016
MeetMe has agreed to buy mobile flirting app startup Skout for $28 ...
- Adults Consume More Media, Smartphone Biggest Gain
MediaDailyNews, Wayne Friedman - Monday, June 27, 2016
Although analysts say U.S. media use is nearing media saturation, total med ...
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers
MediaDailyNews, Sara Guaglione - Monday, June 27, 2016
Other key findings reveal that mobile advertising is expected to undergo ...
- Mobile Ad Spend Nears $100 Billion
Mobile Insider, Gavin O'Malley - Tuesday, June 28, 2016
Mobile is beyond hot right now. Illustrating this point, Zenith now expec ...