- Just Cause: Finding the Perfect Cause-Marketing Fit
Engage:Moms, Patti Minglin - Wednesday, July 29, 2009
What makes for a good cause-marketing campaign? Here are some tips f ...
- P&G's Swiffer Aims For BlogHer Event
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
A spokesperson for Swiffer says the event gives the brand access ...
- Mommy Blogger Backlash
Engage:Moms, Stephanie Azzarone - Wednesday, July 22, 2009
A relationship that was once based on a simple understanding -- compani ...
- Find The Ideal Time Window
Engage:Moms, Zephrin Lasker - Wednesday, July 15, 2009
The challenge for marketers targeting online moms is multifaceted. First, they ha ...
- How To Build Mom Brand Evangelists
Engage:Hispanics, Cynthia Nelson - Thursday, July 9, 2009
Building a loyal, viral and active mom evangelist happens over time. ...
- How To Talk To Moms? Listen.
Engage:Moms, Stacy Morrison - Wednesday, July 8, 2009
Open your ears (and your email in-box, and your Facebook page, a ...
- Beyond Blogs: Niche Brands And Mommy Bloggers
Engage:Moms, Maryanne Conlin - Wednesday, July 1, 2009
Yes, their readership is smaller but their reach in selected consumer segmen ...