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Results for moms
Fisher-Price Salutes Moms' Everyday Accomplishments
Marketing Daily, Aaron Baar - Thursday, May 7, 2015
"Social [interaction] among moms in our online community is all about support," ...
Band-Aid Takes Top Spot As Mom Favorite
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
"Brand momentum, especially over a long period of time, is very difficult ...
The Mama Genre: Zulily, Teleflora, Pampers Weigh In
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Among the standouts this year are new videos from Zulily, the mom-centric ...
Searches Celebrating Mom Show Trend Toward Experiences
Search Marketing Daily, Laurie Sullivan - Monday, May 4, 2015
Experiences have become more important that physical items when it comes to ...
Can Brands Help Close The Wage Gap?
Engage:Moms, Greg Smith - Monday, May 4, 2015
On April 14, Equal Pay Day, you might have seen social media ...
To Reach Moms, Dove Pushes Multi-Generational Appeal
Marketing Daily, Sarah Mahoney - Friday, May 1, 2015
Unilever says the campaign came from research that showed that three times ...
Reach Moms Through Storytelling And Podcasts
Engage:Moms, Holly Pavlika - Friday, May 1, 2015
If social media is powered by storytelling and great stories are what ...
More Brands Embrace Marketing With Women
Engage:Moms, Mindy Davis - Wednesday, April 29, 2015
Whether it's Gisele punching mean tweets, mothers and daughters bonding over their ...
Consumers Pour On Mother's Day Love For Record Spending
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2015
And this year, it's evident people intend to broaden their interpretation of ...
For Mom, Hallmark Heads Back To Social Experiment
Marketing Daily, Sarah Mahoney - Monday, April 27, 2015
In a bid to help Americans connect with mom on a different ...
New Millennial Moms Craving Healthier Options At The Supermarket
Engage:Moms, Lisa Mabe-Konstantopoulos - Friday, April 24, 2015
Nearly everyone associates cravings with pregnant women. And you'd be right, but ...
Navigating The Kaleidoscope Of Green Moms
Marketing: Green, Stacy DeBroff - Wednesday, April 22, 2015
With Earth Day 2015 just around the corner and increased attention focused ...
Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality ...
How Millennials Are Redefining The Role Of Grandparents
Engage:Moms, Maria Bailey - Friday, April 17, 2015
Of the many differences between Millennial Moms and their predecessors, there is ...
Speaking Her Language: How Brands Connect With Moms Around The Globe
Engage:Moms, Julie Michaelson - Monday, April 13, 2015
Companies are under constant pressure to maintain a unified global brand message, ...
The Multicultural Diversity Of Motherhood
Engage:Moms, Holly Pavlika - Friday, April 3, 2015
While most of us tend to think of diversity as Hispanic, African ...
Don't Forget About The Parents Of Generation Z
Engage:Moms, Allison Talamantez, Danielle Wiley - Friday, March 27, 2015
Parents of Generation Z, the name given to those born after 1995, ...
The Importance Of Relationships To Millennial Moms
Engage:Moms, Maria Bailey - Friday, March 20, 2015
There is probably no other word that holds as much importance in ...
A Shift Toward Organics Among Moms, Brands, And Retailers
Engage:Moms, Julie Michaelson - Friday, March 13, 2015
I can remember when I started scanning food labels for the word ...
Honda Goes To YouTube For Hispanic CR-V Campaign
Marketing Daily, Karl Greenberg - Thursday, March 12, 2015
The firm found Paola Celis and Karla Celis, two relatively unknown YouTubers ...
Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along with ...
The Myth Of The Married Mother
Engage:Moms, Lauren Fitzgerald - Tuesday, March 10, 2015
Back in the 1970s, "The Partridge Family," "The Brady Bunch" and "The ...
Moms Are Ready For Online Grocery Shopping
Engage:Moms, Holly Pavlika - Friday, March 6, 2015
Online grocery shopping is not a new concept. It's been tried and ...
Creating The Perfect Partnership
Engage:Moms, Patti Minglin - Friday, February 27, 2015
Creating the perfect partnership - whether with another company or with a ...
Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely at ...
Smartphone Dependence Passes Laptop For Millennial Moms
Research Brief, Jack Loechner - Wednesday, February 25, 2015
According to the Mobile Marketing Center of Excellence from the Interactive Advertising ...
The International Business Of Marketing To Moms
Engage:Moms, Maria Bailey - Friday, February 20, 2015
The World Wide Web has created myriad opportunities for business from ecommerce ...
An International Love Story: Mobile And The Millennial Mom
Engage:Moms, Julie Michaelson - Friday, February 13, 2015
With Valentine's Day right around the corner, it's only fitting to talk ...
Millennial Moms Using Mobile More
Marketing Daily, Aaron Baar - Thursday, February 12, 2015
"As marketers think about reaching new moms, mobile has to be a ...
What Brings Shopping App-iness To Today's Moms?
Engage:Moms, Holly Pavlika - Friday, February 6, 2015
Moms love shopping apps. In fact they are the fastest growing things ...
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