- MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'
Online Media Daily, Joe Mandese - Monday, October 31, 2011
MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplac ...
- IMAX To Push Marketing, 'Sensory' Movie Experience
MediaDailyNews, David Goetzl - Thursday, October 27, 2011
IMAX, which bills itself as the purveyor of transcendent motion picture experience ...
- Apple Readies Movie Cloud Service
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 13, 2011
Apple has reportedly been meeting with movie studios to finalize deals th ...
- UltraViolet Lets Consumers Purchase Movies' Digital Rights
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
UltraViolet -- a new home entertainment service -- starts Tuesday, looking ...
- No 'Heist': Universal Nixes VOD Plan
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
After theater chains objected, Universal Studios has pulled back on its "premi ...
- Carving Out Another Pay TV Window: Where's The Market -- And The Marketing?
TV Watch, Wayne Friedman - Thursday, October 13, 2011
Sixty dollars for a new Hollywood movie on your home TV? Cinemar ...
- Volvo Back For More Vampires And Young Love
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Volvo, which has had a product integration presence in three of t ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
- YouTube Movie Biz Goes Global
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 7, 2011
Border by border, YouTube continues to roll out its movie rental busine ...
- Movie Studios Slow To Advertise On Oscars
MediaDailyNews, Wayne Friedman - Thursday, October 6, 2011
It's been three years since the Academy of Motion Picture Arts &am ...
- Miramax: Apple Bigger Threat Than Piracy
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 6, 2011
What's more threatening to movie companies than piracy? Apple, says Miramax C ...
- Hit Movie, Lousy Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
"Moneyball" has gotten great reviews, a big opening weekend, star power, Osc ...