- Tweets Up Movies' Opening Revs
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
Word-of-mouth marketing has been a big help to movies for decades. No ...
- The Oscar And The Helix: Changing The Academy's DNA
Mad Blog, - Wednesday, February 25, 2015
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly o ...
- Oscar-Nominated Movie Piracy Costs Millions
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
Some Oscar-nominated movies have seen a sharp rise in piracy since the ...
- Movies' Online Buzz Indicative Of Box Office Success
Marketing Daily, Aaron Baar - Thursday, February 19, 2015
"There's a lot of info out there. It exists and it's readi ...
- Intimate Products Brand Backs Silver Screen, Splits Second-Screen
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The company, which makes and sells pleasure objects, bedroom accessories, intimate appar ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- Best Brand In A Supporting Advertising Role (This Preview Has Been Approved For All Audiences)
Marketing: Entertainment, Scott Jones - Thursday, February 19, 2015
I love The Oscars. Every year, for a few hours, we g ...
- Target Ticket Is A Goner
Around the Net in Video, P.J. Bednarski - Wednesday, February 11, 2015
Target stores is shutting its digital movie service after less than ...
- Saks, Disney Enlist Shoe Designers For Real-Life Cinderellas
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2015
As the release of next month's "Cinderella" gets closer, Disney Consumer Produc ...