Tag results for "mpomma" for May 2014
- Alan Schulman Has A Brand New Bag, And It's An Automated OneAlan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attende ...
- Fraud Prevention Will Tip The 'Scale' Of Online VideoJames Akhbari, VP and digital media director at Havas, told the audien ...
- Florida A Story Generating MachineFlorida businesses create experiences that immerse people, drawing millions of people ...
- Why People Share ContentPeople share to create status, define a collective identify, and strengthen ...
- I Plan, Therefore I AmOMMA Video got off on an existential note during Internet Week ...
- FB Video Ads All About ReachFacebook earlier this year finally announced it had had started testing long-rumor ...
- What Would You Ask Zuck?That's what OMMA Video moderator Ari Zoldan asked his "Facebook Premium Vid ...
- Is Targeted GRP a Good Fit For Facebook Video Buys?Facebook’s video ads are to be bought using Targeted Gross Ratings Poin ...
- What Would Satan Do? (Lean In, Of Course)Few brands are more wholesome than Honey Maid, right? Think s'mores arou ...
- Dunkin' Donuts & Staying Relevant with MobileSucceeding in mobile commerce can be challenging when having to integrate t ...
- Real-Time Marketing's Next FrontierLaura Henderson, associate director of media and communications at Mondelez International, believ ...
- Dunkin': Don't Get Caught Up In The TechDunkin’ Donuts has become known as a mobile innovator in the reta ...
- Papa John's Tries To Keep Mobile SimpleFor Papa John’s, keeping things simple in mobile is key. Speaking ...
- Don't Lose Your Brand In MobileMobile may appear to be a great playground for experimentation, but ...
- Do 'Ads' Even Work In Mobile? A decade into the emergence of mobile marketing, and the question sti ...
- Don't Chase Trends On Visual PlatformsApu Gupta, founder and CEO of Curalate, which provides analytics for visu ...
- C-Level Suite Moving Beyond 'Likes'Focusing on big numbers -- such as millions of “likes” -- ...
- Will IoT mean too many apps?The Internet of Things (IoT) often conjures images of a Jetsons-like lifesty ...
- Do Marketers Have Place In Mobile Messaging Apps?At least one OMMA Mobile speaker had said earlier that marketers h ...
- Mondelez Turns To Video For 'Planned Spontaneity'How does Mondelez International follow up the tweet heard round the worl ...
- All The News That's Fit To Rent (Oh Baby!)That, more or less, is Mondelez's approach to its brand newsroom. B ...
- The Two Faces Of Facebook EconomicsWhile it's not exactly a trade secret that the organic "reach" ...
- Making The Case For InstagramWhile Facebook remains the 800-pound gorilla of social media marketing, photo-sharing netwo ...
- Planned Or Unplanned Real-Time Social Marketing: Be Prepared For BothReal time marketing for social media can work for marketers -- b ...
- Paid, Owned & BlurredThat's the final word I had on the "media planning" panel ...
- Be The BallMichael Brenner, vice president marketing and content strategy at SAP offered so ...
- What Happens With Native Ads Outperform Native Editorial?That's an interesting question that's beginning to emerge, now that brands ...
- I'd Like To Teach The World To SpinThe nice thing about native advertising is that no two people defi ...
- Retargeting Fail: Nonstop Ads For Ugly ShoesAdd Judy Shapiro, CEO and founder of EngageSimply, to the list ...
- Why Is Everything Suddenly 'Native?'Why do we need to group everything—from search to content marketing--under t ...
