- To Regulate Or Not To Regulate, That Is The Programmatic Question
RTBlog, Tyler Loechner - Thursday, July 24, 2014
The afternoon panel at OMMA RTB in LA tackled perhaps the mo ...
- Viewability Standards Aren't Standardized
Show Daily, Tyler Loechner - Thursday, July 24, 2014
The first panelists at OMMA RTB in LA are talking viewability ...
- Stop Eating The Burritos
Show Daily, Tyler Loechner - Thursday, July 24, 2014
Yvonne Abt, VP, partner, portfolio management at UM Worldwide, just gave t ...
- What's A Math Man's Data Capacity?
RTBlog, Tyler Loechner - Thursday, July 24, 2014
Plenty of questions about data have been asked at OMMA Display ...
- A View With Some Room (For Interpretation)
Show Daily, Joe Mandese - Thursday, July 24, 2014
That's what UM's Yvonne Abt suggested is the real standard sunding t ...
- Motivity's Ryan On The 'Stupid Factor' And Why Facebook And Google Kiss The Cheek That Feeds Them
Show Daily, Joe Mandese - Thursday, July 24, 2014
Motivity Marketing CEO-Founder Kevin Ryan went straight for the elephant in t ...
- Dark Pools, Velvet Ropes And Texas Hold'em, Oh My
Show Daily, Joe Mandese - Thursday, July 24, 2014
The backlash against GroupM's pullout from open exchanges continued during OMMA RT ...
- RTB Panelists Address Lag Between Tech And Creative
Show Daily, Phyllis Fine - Thursday, July 24, 2014
There's a "huge gap" between the marvels of programmatic technology and what ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
Show Daily, Joe Mandese - Thursday, July 24, 2014
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2014
LOS ANGELES -- While TV is "still relevant" and continues to represe ...
- Looking for new unique data sources.
Show Daily, Wayne Friedman - Wednesday, July 23, 2014
Everyone seems to be dipping in the same pool when it com ...
- Is Reimagineering The New Programmatic?
Show Daily, Joe Mandese - Wednesday, July 23, 2014
While introducing himself during the opening "buyer's panel" at OMMA Audience Targetin ...
- Marketing Intelligence Outsourcing: 'The Good News Is We Don't Own The Data, The Bad News Is We Don't Own The Data'
Show Daily, Joe Mandese - Wednesday, July 23, 2014
That's pretty much how Digitaria Manager of Analytics Kate Bartkiewicz summed ...
- 'Islands' In The Audience Data Stream: Facebook, Google
Show Daily, Joe Mandese - Wednesday, July 23, 2014
The opening OMMA Audience Targeting "buyers" platform closed on a surprisingly dystopi ...
- The More Things Change, The More They're Just Like 1759
Show Daily, Joe Mandese - Wednesday, July 23, 2014
"Advertisements are now so numerous that they are very negligently perused, a ...
- The Upside Of Open RTB For Publishers
Show Daily, Joe Mandese - Wednesday, July 23, 2014
It's not all downside, you know. At least that's what Jeff Clar ...
- Audience Targeter: Show Me The Way To Go Home
Show Daily, Joe Mandese - Wednesday, July 23, 2014
As senior vice president and general manager of digital solutions or I ...
- What's The Most Optimal Ad Format On Your Fridge?
Show Daily, Joe Mandese - Tuesday, July 22, 2014
If you think the issues associated with developing -- and optimizing ...
- The More Audio Media Change, The More Measurement Issues Remain The Same
Show Daily, Joe Mandese - Tuesday, July 22, 2014
Agencies (and some clients) may be moving toward a "holistic" approach ...
- Would You Want Your Ads Following You Around?
Show Daily, Joe Mandese - Tuesday, July 22, 2014
That's what Tarot Insights Founder Maude Standish seemed to suggest during t ...
- Honda Exec: Ad Quality Needs To Rival Content
Show Daily, Gavin O'Malley - Tuesday, July 22, 2014
Online or on TV, Tom Peyton, AVP of Advertising at American Hon ...
- Publisher's brand value: The effect on potential advertisers?
Show Daily, Wayne Friedman - Tuesday, July 22, 2014
In presenting research at OMMA Premium Display, a Millward Brown Digital stu ...
- Publisher Says It Pays "Ransom" To Skirt Ad-Blockers
Show Daily, Gavin O'Malley - Tuesday, July 22, 2014
Ad-blocking technology has never been a bigger problem for online publishers a ...
- Frustration with Premium Display? Focus on the "why"
Show Daily, Wayne Friedman - Tuesday, July 22, 2014
Creative hurdles for display advertising still persist, with digital story-telling having n ...