- The Not-So-Common Currency for TV & Video
Show Daily, Wayne Friedman - Thursday, May 21, 2015
Looking for a common currency for TV and video platforms? Not ...
- Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' Means
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
Kicking off the OMMA Programmatic Display conference at Internet Week New Yo ...
- Target Takes Programmatic Aim At Premium Video Marketplace
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
Patrick Reiter, group manager, digital, at Target, told the audience at OM ...
- Netflix Does Programmatic In-House Because They Can
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
Speaking at OMMA Programmatic Display at Internet Week New York, Kathy O'Dow ...
- Third-Party Data 'Inherently Challenging'
Show Daily, Wendy Davis - Wednesday, May 20, 2015
Drawing on “third-party” data for ad-targeting is problematic, given that many ...
- 'NYT' Not Selling Home Page Programmatic Ads - Yet
Show Daily, Tyler Loechner - Wednesday, May 20, 2015
Josh Cohen, programmatic product manager at the New York Times, told t ...
- Defining 'Premium': He Says Potato, She Says Tomato
Show Daily, Tyler Loechner - Wednesday, May 20, 2015
Publishers and advertisers just don't speak the same language sometimes. What do ...
- Last Click RIP? Or Just Ripping Attribution?
Show Daily, Joe Mandese - Wednesday, May 20, 2015
The second part is more like what the afternoon panel at OM ...
- Fraud is holding back programmatic: Better ROI needed for future
Show Daily, Wayne Friedman - Wednesday, May 20, 2015
Fraud has been a major issue as to why programmatic spending didn&rsquo ...