- Digital branded entertainment: Safe or Unsafe?
Show Daily, Wayne Friedman - Wednesday, July 22, 2015
Brand safety can be a problem when it comes to branded entertainme ...
- Wag The Torso
Show Daily, Joe Mandese - Wednesday, July 22, 2015
As far as body part metaphors go, it looks like the onli ...
- 'Days Of Future Compressed'
Show Daily, Joe Mandese - Wednesday, July 22, 2015
That could well be the title of the prequel to 20th Centu ...
- Dick Pics Mix? Ick!
Show Daily, Joe Mandese - Wednesday, July 22, 2015
What's the new media mix evolving out of programmatic creative? According so ...
- At Long Last, The Power Of Snapchat Explained (Hint: It's A Lot Like Text)
Show Daily, Joe Mandese - Wednesday, July 22, 2015
That's what Snapchat superstar and social media persona Shaun McBride said wh ...
- Brands and Social Media Stars: Watch A Lot; Give Creative Freedom
Show Daily, Wayne Friedman - Wednesday, July 22, 2015
How should brands connect with a social media talent? Know lots abo ...
- How To Take Creative Risks? Think Like A Racecar Driver
Show Daily, Joe Mandese - Tuesday, July 21, 2015
That's the indirect metaphor that Nissan Senior Manager-Interactive Marketing North America Robe ...
- Infusion Of Data Into Experiences Across Screens, Whew!
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
As the moderator during the opening panel at OMMA LA on Tuesda ...
- Who is doing brand storytelling well? Hard to tell sometimes.
Show Daily, Wayne Friedman - Tuesday, July 21, 2015
Speaking at the OMMA Los Angeles, during the panel called "Multi-Screen Brandin ...
- Immersive story-telling results: Patience, patience
Show Daily, Wayne Friedman - Tuesday, July 21, 2015
Looking for that immediate response from entertainment/immensive media experiences? Hold on ...
- Engagement For Creating Brand Awareness
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Is the pendulum swinging too far to the geeky side? "No," sa ...
- Ad Industry Needs A Data Auditing Firm
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
There's a lot of bad, dirty data floating around and the indust ...
- No Doubt A Bot It
Show Daily, Joe Mandese - Tuesday, July 21, 2015
Magnetic CEO James Green says his firm has figured out a simpl ...
- Want to avoid digital fraud? Look at real non-digital stuff
Show Daily, Wayne Friedman - Tuesday, July 21, 2015
Digital publishers spend a lot of time trying to rid their are ...
- Want To End Fraud? Just Stop Buying Exchanges That Perpetuate It
Show Daily, Joe Mandese - Tuesday, July 21, 2015
That is the solution Magnetic's CEO suggested to OMMA Art & Scien ...
- New Metrics Required For Measuring Content
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Forget the likes, clicks and impressions. The advertising industry needs new metri ...
- Taking The 'Con' Out Of Content
Show Daily, Joe Mandese - Tuesday, July 21, 2015
That's what Steve Bender, partner and executive vice president of strategy ...
- Extending The Super Bowl Halo By Showcasing A Car Of The Future
Show Daily, Steve McClellan - Tuesday, July 21, 2015
Nissan's Robert Brown told OMMA LA attendees how he did that th ...
- Long Live Content On Any Device
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
"The device in which we experience the delivery is over," said Colet ...
- Programmatic's future? Not using the word "programmatic"
Show Daily, Wayne Friedman - Tuesday, July 21, 2015
Programmatic media has a future -- but the actual word made n ...