- What Attribution Is Not
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
Without naming names, it's clear that certain individuals still think attribution simp ...
- Who Should I Target To... Next?
MediaPost Live, Wayne Friedman - Wednesday, September 30, 2015
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Beware Of Big Data Rabbit Holes
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
In this data-rich age of ours, the biggest danger is drowning ...
- Agencies Still Struggling With Programmatic Quality Control
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
With respect to programmatic, the biggest issue that agencies struggle with remai ...
- How Political Advertisers Are Minimizing Waste
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
Minimizing waste is a top priority among political advertisers. The challenge ...
- The Complicated TV Connection Of Friends, Family And 'Battlestar Galactica'
MediaPost Live, Wayne Friedman - Wednesday, September 30, 2015
TV viewers want to connect with programming -- as well as the ...
- Making Sense Of Programmatic TV
Show Daily, Gavin O'Malley - Wednesday, September 30, 2015
When it comes to today's TV buys, Magna Global is measuring performan ...
- How Political Advertisers Are Minimizing Waste
Show Daily, Gavin O'Malley - Wednesday, September 30, 2015
Unless they're blessed with Trump money, minimizing waste is a top priori ...
- The Complicated TV Connection of Friends, Family and "Battlestar Galactica"
Show Daily, Wayne Friedman - Wednesday, September 30, 2015
TV viewers want to connect with programming -- as well as the ...
- Who Should I Target To... Next?
Show Daily, Wayne Friedman - Tuesday, September 29, 2015
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Agencies Still Struggling With Programmatic Quality Control
Show Daily, Gavin O'Malley - Tuesday, September 29, 2015
With respect to programmatic, the biggest issue that agencies struggle with remai ...
- What Attribution Is Not
Show Daily, Gavin O'Malley - Tuesday, September 29, 2015
Without naming names, it's clear that certain individuals still think attribution simp ...
- Beware Of Big Data Rabbit Holes
Show Daily, Gavin O'Malley - Tuesday, September 29, 2015
In this data-rich age of ours, the biggest danger is drowning ...