- 2015 Programmatic Predictions
RTBlog, Tyler Loechner - Wednesday, December 31, 2014
The programmatic ad industry's 2014 predictions were hit or miss, and it ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. So ...
- Cross-Channel Campaigns Remain Challenging For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Despite the need for multiplatform campaigns as consumer habits change, only 2 ...
- Challenge To YouTube By Vessel Depends On Subs/Ad Combo
VidBlog, P.J. Bednarski - Wednesday, December 17, 2014
In a blog to creators, Jason Kilar, the former Hulu CEO, explain ...
- People-Based Targeting Takes Center Stage In A Keywordless World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Keywords have transitioned to a new role in search engine marketing ...