- Marketers Advised To Target Ethnic Preferences
Online Media Daily, Gavin O'Malley - Tuesday, November 29, 2011
At the risk of stereotyping, new research is emerging to help bran ...
- Women Power
Research Brief, Jack Loechner - Thursday, November 24, 2011
According to a new study, "Women of Tomorrow: U.S. Multicultural Insights," Wom ...
- Minority Groups Heaviest Users Of Mobile Net
MediaDailyNews, Erik Sass - Friday, November 18, 2011
Hispanic, Asian and African-American mobile users are more likely than white mobi ...
- To Catch A Young Voter: Friend 'em
Research Brief, Jack Loechner - Monday, November 14, 2011
According to a new study from Scarborough Research, Young Voters (American adul ...
- MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims
MediaDailyNews, Erik Sass - Wednesday, November 9, 2011
"Acculturation" is an important concept for multicultural marketers, but it's still ambiguou ...
- ANA Announces '11 Multicultural Award Winners
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
The (ANA) Association of National Advertisers announced the winners of the 20 ...