- Acura Launches ILX With Gen Y Flavor
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
The Torrance, Calif., luxury sibling of Honda is launching the vehicle wi ...
- Music Festivals Solid Venue For Brand Marketing
MediaDailyNews, Steve McClellan - Thursday, May 31, 2012
New research from Havas concludes that sponsor awareness and recall among mus ...
- NBC Greenlights 'Winner' Singing Show
MediaDailyNews, Fern Siegel - Tuesday, May 29, 2012
NBC is developing new vocal game show "The Winner Is," in whi ...
- Sweden's Spotify Launches In Australia, New Zealand
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 23, 2012
Spotify was launched in 2008 and has become the world's largest a ...
- Coke Intros Celebrity Tumblr Themes
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
Each celebrity worked directly with Coca-Cola North America and digital agency 36 ...
- AT&T Sings Facebook Fans' Praises
Marketing Daily, Aaron Baar - Saturday, May 19, 2012
Rather than offering a traditional blanket "thank you" or a discount ...
- VW Enlists Dave Matthews Band For Eco Promotion
Marketing Daily, Tanya Gazdik - Sunday, May 20, 2012
Volkswagen of America is partnering with Dave Matthews Band for its 20 ...
- San Fran Band Train Markets Wine
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
Rock band Train is marketing Napa Valley vineyard ACME Wine Movers a ...
- File-Sharer Wants Supreme Court To Nix Six-Figure Verdict
PolicyBlog, Wendy Davis - Wednesday, May 16, 2012
File-sharer Joel Tenenbaum is asking the U.S. Supreme Court to consider h ...
- A Music Map Of World's Hottest Digital Markets
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 15, 2012
Record labels' new-found enthusiasm for ending their iTunes dependence has created ...
- Streaming Music Services Get Their Own Chart
Around the Net In OMD Europe, Nina Lentini - Friday, May 11, 2012
The Official Streaming Chart will launch next Monday, billed as the fir ...
- McGraw Endorses JBL
Marketing Daily, Aaron Baar - Thursday, May 10, 2012
Country star will appear in ads; brand will sponsor his tour. ...
- Lipton, 'Lady A' Share Positivity
Marketing Daily, Aaron Baar - Tuesday, May 8, 2012
It's iced tea season, and Lipton has teamed up with country arti ...
- Vevo Turns Up The Mobile Volume
Online Media Daily, Mark Walsh - Friday, May 4, 2012
Vevo last month held a splashy "NewFront" event, featuring a sizzle re ...
- Online Music Strategy Becomes Line Item In Marketers' Budgets
Online Media Daily, Laurie Sullivan - Thursday, May 3, 2012
Creating a music strategy that makes it easier for brands to conne ...
- UPS and Pearl Jam: Not Perfect Together
Video Critique, Larry Dobrow - Thursday, May 3, 2012
The other day, for about the 27th time, UPS sent me ...
- Lurpak, Last.fm Launch 'FoodBeats' Music Tool
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 1, 2012
The music tool, developed by Lurpak's social agency Outside Line, uses Last.fm ...
- Terra To Offer Films, Music In Spain, Portugal
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 1, 2012
The unit of Telefonica will introduce music service Sonora in Spain ...