Tag results for "native advertising" for November 2014
- Video Oreo Lickers Have Some 'Splaining To Do In UK, Ad Standards Board SaysThe United Kingdom's Advertising Standards Authority says YouTube video bloggers are goi ...
- Online, Everyone Is A Teenager -- Marketers, Adjust AccordinglyLet's face it, the Internet population is basically a teenager: We a ...
- U.S. Native Ad Spend To Reach $8.8 Billion By 2018eMarketer estimates that advertises will spend $3.2 billion on native advertising th ...
- How Do We Define And Measure Mobile Engagement Effectively?Mobile advertising has a content problem on its hands -- how c ...
- Tribune Broadcasting Partners With Taboola For TV Sites, MobileTribune Broadcasting entered into an exclusive partnership with the native ad specialis ...
- 'NYT,' 'WaPo' Bow New Native Ad PlacementsTwo of the nation's biggest newspapers unveiled new high-visibility native advertising produc ...
- Context Trumps Audience For Native TargetingWhile native advertising is quickly becoming available through programmatic channels, media planne ...
- eBay Steps Up Mobile ProgrammaticeBay is stepping up its mobile ad offering with the launch ...
- Consumers Confused By Blurred Line Between Editorial And NativeThe divide between editorial and advertorial content is not clear enough, accordi ...
- Native - Three Digital Steps To Avoid Print's MistakesNative is the way forward for brands in communicating messages with engag ...
- Removing The Trickery From Native Advertising CampaignsIn the native advertising industry there can be a concern that a ...
- Local Media Consortium Taps DistroScale For NativeThe Local Media Consortium, representing around 1,200 local news outlets across t ...
- Facebook Proves Mobile-First Strategy -- As Long As You Ditch Banners And ButtonsIf proof were needed that we live in a mobile-first world, ...
- FreeWheel's Q3 Report Shows Big Uptick In OTT, Smartphone Video Ad ViewsMore than 25% of the video ads viewed were displayed on mobi ...
- How Native Ad System Is Becoming Brand-DrivenAdvertisers embrace native because the ads produce results beyond what they ha ...
- Marin Integrates Yahoo Gemini Data Into PlatformMarin Software now supports the integration of data from Yahoo Gemini, Yahoo ...
- Visible Measures' Focus On Ad Tech Has Cost Human JobsVisible Measures, a Boston-based ad tech firm that runs a demand-side platfo ...
- I Don't Need A Brand As A New Best FriendFeeling like an alcoholic who slipped after 20 years of sobriety, ...
- Polar Taps Moat For ViewabilityPolar, which operates the MediaVoice native advertising platform, is joining forces wi ...
- Native Can Deliver Great Performance Across Sales FunnelAccording to a 2014 survey conducted by Outbrain, over 40% of markete ...
- ChoiceStream Launches 'Programmatic Native' PlatformChoiceStream, a demand-side platform (DSP), is the latest to enter the "programmat ...
- Xaxis, Disqus Launch Programmatic Native Platform For Sponsored CommentsXaxis, WPP Group's largest trading desk, has stepped into the "programmatic nativ ...
