- Ex-NBCU Exec Sapene Joins Nativo
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Nativo, a programmatic native ad platform, on Thursday announced the appointment ...
- Thinknear Partners With MoPub For Native Ads
Real-Time Daily, Tyler Loechner - Wednesday, January 28, 2015
Thinknear, the mobile advertising arm of wireless location services firm Telenav, ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- Owned, Earned And Native Have Arrived -- Have You?
Native Insider, Dan Rubin - Wednesday, January 28, 2015
For years, we've talked about the combination of paid, owned and earn ...
- Conde Nast Launches 23 Stories For In-House Native Ads
MediaDailyNews, Erik Sass - Monday, January 26, 2015
Conde Nast is debuting 23 Stories, a new branded content studio th ...
- Commodity Media Is Over: Q&A With Adaptly's Sean O'Neal
Online Media Daily, Charlene Weisler - Thursday, January 22, 2015
Sean O'Neal, president of Adaptly, has been in the advertising technology busine ...
- New Content Push From Snapchat, Tumblr Show A Growth Dynamic
VidBlog, P.J. Bednarski - Friday, January 23, 2015
Snapchat is the latest, and maybe the most surprising, to announce ...
- Lover.ly Wedding Site Capitalizes On Data To Serve Native Ads
Data and Targeting Insider, Laurie Sullivan - Tuesday, January 20, 2015
Practically every company innovates, but few wedding sites think about first-party da ...
- Five Things That Must Happen To Make Native Mainstream
Native Insider, Eric Berry - Wednesday, January 21, 2015
It may still be early days for the native industry, with ma ...
- Yahoo's Mayer Names New Ad Product Team Leader To Revive Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 16, 2015
In a letter to Yahoo employees, CEO Marissa Mayer named Prashant Fulor ...
- Netflix's 'House Of Cards' Raises Product Placement Stakes
Content Marketing Insider, J. Max Robins - Friday, January 16, 2015
When "House of Cards" returns for a third season on Feb. 2 ...
- Bonnier Taps Nativo, Poptent And Userfarm Merge
MediaDailyNews, Erik Sass - Wednesday, January 14, 2015
Nativo announced that it has signed up a number of big publishe ...
- Some Advertisers Moving Much Faster Than Others To Embrace Native
Native Insider, Todd Krizelman - Wednesday, January 14, 2015
The adoption of native advertising has continued to increase rapidly. Based ...
- Opera Mediaworks Brings Mobile Native Advertising To Exchange
Real-Time Daily, Tyler Loechner - Tuesday, January 13, 2015
Opera Mediaworks, a mobile ad platform, has announced the launch of ...
- Time Inc. Launches The Snug For DIY, Decor
MediaDailyNews, Erik Sass - Monday, January 12, 2015
Time Inc. is making another big investment in digital media with t ...
- Meredith Buys Native Advertiser Selectable
MediaDailyNews, Erik Sass - Tuesday, January 6, 2015
Meredith Corp. continued to bolster its advertising and marketing services this we ...
- In 2015, Brands Will Think Like Publishers
Native Insider, Lon Otremba - Wednesday, January 7, 2015
When the initial wave of native advertising began just a few yea ...