- Apester's Storytelling Platform Aims To Help Drive Consumer Emotions, Reimagine Advertising
Native Insider, Tobi Elkin - Tuesday, November 24, 2015
Storytelling has become another buzzword -- and it's starting to annoy m ...
- Twitter's MoPub Adds Native Video
Real-Time Daily, Tobi Elkin - Monday, November 23, 2015
On Friday, Twitter's MoPub launched native video mediation, which will allow publishe ...
- 'South Park' Takes On Native Ads
Around the Net in Video, P.J. Bednarski - Friday, November 20, 2015
Wednesday's episode also packed in commentary on ad-blocking. Covering clickbait, native advertisin ...
- LiveOutdoors Relaunches With More Native Ads
Publishers Daily, Erik Sass - Thursday, November 19, 2015
CraveOnline's active men's lifestyle site, LiveOutdoors.com, has relaunched with a revamped W ...
- If One In Five Content Engagement Is A Problem, Let's Pray We Will All Become Victims
London Blog, Sean Hargrave - Wednesday, November 18, 2015
A one in five engagement rate with digital content has to ...
- Wu Named Time's VP, Strategic Client Solutions, Expands Native Advertising
Publishers Daily, Sara Guaglione - Tuesday, November 17, 2015
Christine Wu was appointed to the newly created role of vice presiden ...
- Prep & Predictions Series: Six Things You Need To Know For 2016
RTBlog, Tobi Elkin - Wednesday, November 18, 2015
In "RTBlog," we'll be featuring a steady flow of predictions from a ...
- Facebook's Head Of AdTech Declares War On Mobile Banners
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
Facebook's head of ad tech Dave Jakubowski calls time on mobile banne ...
- Google To Support Programmatic Native Advertising
Around the Net in Real-Time, Tobi Elkin - Monday, November 16, 2015
AdExchanger's savvy spin on Google's move to enable publishers to expose nati ...
- Native + Mobile + Video = Future
London Blog, Sean Hargrave - Tuesday, November 17, 2015
Facebook's head of ad tech summed it up perfectly -- the w ...
- How To Scale Native Programmatic Advertising
Real-Time Daily, Jeremy Kayne - Tuesday, November 17, 2015
I'm heartened to see that the notion of native programmatic advertising ...
- Google Adds Programmatic Support For Native Ads
Around the Net in Real-Time, Tobi Elkin - Friday, November 13, 2015
Google has finally allowed publishers to expose native ad inventory in the ...
- 'NYT' Public Editor Nails Native Ad Issues
The Daily Blog, Erik Sass - Friday, November 13, 2015
The New York Times' public editor Margaret Sullivan continues to tackle so ...
- Adiant Captchas Human Authentication Tech, Wants To Thwart Bot Traffic
Real-Time Daily, Laurie Sullivan - Tuesday, November 10, 2015
Adiant officially announced Tuesday the acquisition of Solve Media's advertising CAPTCHA busine ...
- MMA Offers Mobile Native Ad Guidelines To Aid Success
Mobile Marketing Daily, Ben Frederick - Thursday, November 5, 2015
The Mobile Marketing Association released its recommendations for mobile native advertising be ...
- B2B Journalists Reveal Concerns Over Advertiser Pressure
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Several b2b journalists have expressed concerns over having to "kowtow to advertiser ...
- Outbrain And Gravity Failed To Comply With Privacy Rules, Watchdog Says
Daily Online Examiner, Wendy Davis - Wednesday, November 4, 2015
Native advertising companies Outbrain and AOL-owned Gravity failed to follow the onli ...