- Mic CEO Says All Advertising Will Be Branded Content
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
This is a rather scary prophecy: Chris Altchek, founder and chief executi ...
- Nobody Will Miss Mobile Display -- Brands, Are You Prepared?
London Blog, Sean Hargrave - Thursday, May 26, 2016
As Three offers ad blocking for a trial week, next month markete ...
- The Trade Desk Adds Native Ad Partners
Native Insider, Tobi Elkin - Tuesday, May 24, 2016
Global demand-side platform The Trade Desk Inc. on Tuesday said it wi ...
- eBay Acquires Ticketbis For StubHub, Expands Opportunities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2016
eBay announced Tuesday its acquisition of Ticketbis, an international ticket marketplace th ...
- 12up Brings Cost Per Engagement To Sports Content
The Daily Blog, Erik Sass - Wednesday, May 25, 2016
A new online sports media company, 12up, is setting out to chan ...
- NBCUniversal News Group Taps Taboola To Power Native Advertising
Digital News Daily, Tobi Elkin - Tuesday, May 24, 2016
Content discovery platform Taboola on Tuesday announced a partnership with NBCUniversal Ne ...
- WPP's Xaxis Is Bringing Its Native Advertising Arm To North America
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
Aiming to capture a larger part of a growing native programmatic marketpla ...
- Xaxis Gets More Serious About Programmatic Native Via Plista's Entry Into North America
RTBlog, Tobi Elkin - Friday, May 20, 2016
Xaxis on Thursday said its German-based plista unit will launch native programmat ...
- Research Finds Native Advertising Can Damage Media Outlets' Reputations
Native Insider, Tobi Elkin - Wednesday, May 18, 2016
In a Pennsylvania State University study, when content was identified as nati ...
- Time Inc. Launches Mobile-First, All Video Platform 'Instant'
Publishers Daily, Sara Guaglione - Tuesday, May 17, 2016
Time Inc. today announced the upcoming launch of Instant, a new mobile-firs ...
- EBay Ads VP On The Push Toward Mobile Native, Viewable Guarantees
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
EBay posted a 6% revenue increase in Q1 to $2.1 billion. Marketi ...
- Best Ad Blocker Solution: Better Ads
Show Daily, Larissa Faw - Tuesday, May 17, 2016
Mediapost's OMMA Programmatic forum held in New York City today brought togeth ...
- New Doorways To Advertising: Meet Jibo, The Social Robot
Connected Thinking, Chuck Martin - Thursday, May 12, 2016
The social robots are coming. And there just may be a n ...
- Research Explores Impact Of Native Advertising On Media Outlets, Ad Companies
Native Insider, Tobi Elkin - Wednesday, May 11, 2016
An academic study conducted by researchers from the Arthur W. Page Cent ...
- 'Quartz' To Open Chart Platform Atlas To Public
Publishers Daily, Sara Guaglione - Tuesday, May 10, 2016
Atlas works as a sort of search engine for thousands of b ...
- Google's DoubleClick For Publishers Gets Native Ad Support
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 10, 2016
Google has updated DoubleClick for Publishers to make it easier to se ...
- News360 Extends NativeAI Platform With Native Advertising Capabilities
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
News360, a personalized news-discovery platform, announced new native advertising capabilities as ...
- Print's Demise Means News Brands Must Go Native And Ban Those Blockers
London Blog, Sean Hargrave - Thursday, May 5, 2016
The closure of "New Day" underlines a digital future where news bran ...
- Premium Native Vs. Programmatic Native: Which Offers More Engagment?
Native Insider, Tobi Elkin - Wednesday, May 4, 2016
Polar Founder and CEO Kunal Gupta sees the native market evolving ...
- Readers Most Engaged With Branded Content On Smartphones -- NOT Desktops
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Engagement with branded content on smartphones is significantly higher than on deskt ...