- Native In-App Placements And Rewarded Video Play Well In Native Space
Native Insider, Tobi Elkin - Wednesday, July 27, 2016
About 90% of what people do on a mobile device occurs in-a ...
- Taboola Acquires Native Video Firm ConvertMedia
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Content discovery platform Taboola on Tuesday announced it acquired ConvertMedia, a provid ...
- 'NYT' Finds Success With Immersion Units
Native Insider, Tobi Elkin - Monday, July 25, 2016
Publishers and advertisers alike are looking for ways to offer readers engagi ...
- Thrillist Creates Branded Content For Ad Partners Via Facebook Canvas
Publishers Daily, Sara Guaglione - Friday, July 22, 2016
Thrillist is using Facebook Canvas to create campaigns for their advertisers, usi ...
- Buzzlie, JetBlue Take On Yahoo Storytellers
MediaDailyNews, Laurie Sullivan - Monday, July 18, 2016
What do kids think about Hillary Clinton and Donald Trump? Find o ...
- Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Real-Time Daily, Laurie Sullivan - Tuesday, July 19, 2016
For the first time, Google will give advertisers the ability to b ...
- Yahoo To Generate 1.5% of Worldwide Digital Ad Dollars This Year
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 15, 2016
Yahoo is expected to report on its sales progress on its earnin ...
- Vibrant Media Reduces Native Ad Weight To 30.5KB, Looks To Cut Down On Ad Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 14, 2016
The native contextual advertising company, Vibrant Media, announced on Wednesday the relea ...
- Native Will Be Only Part Of The Puzzle For Publishers
Native Insider, Tobi Elkin - Wednesday, July 13, 2016
Stephanie Losee, Visa's head of content, on why native isn't going ...
- Brand Bites Dog (But Is It Actually News?)
Content Marketing Insider, Joe Mandese - Friday, July 8, 2016
Whenever I'm stuck for a column idea, you know, "content," one ...
- Getting Granular On Native
Native Insider, Tobi Elkin - Friday, July 8, 2016
Outbrain's Francois-Xavier Preaut shares his take on native advertising's development, along wi ...
- Nativo Taps ComScore For Contextual Targeting
Publishers Daily, Erik Sass - Tuesday, July 5, 2016
The new program allows marketers to deliver native ads based on comScore ...
- Publicis Groupe Enters Partnership With Chinese Internet Giant Tencent
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
Publlicis Groupe has entered a partnership with Tencent, the Chinese Internet gian ...
- SourceKnowledge Launches Native Video Ad Unit For Non-Video Inventory
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
Canadian ad tech firm SourceKnowledge on Tuesday kicked off a new nati ...
- PubNative Launches Native Mediation Solution For Mobile Publishers
Real-Time Daily, Tobi Elkin - Friday, July 1, 2016
Mobile monetization platform PubNative launched a mobile native mediation solution that ...