- News Publishers Rely Less On Editorial Teams For Native Ads
Publishers Daily, Sara Guaglione - Tuesday, December 11, 2018
This year, 42% of publishers have their own native ad studio a ...
- Native Renewal Rates Up An Average 40% In 2018
Publishers Daily, Sara Guaglione - Friday, November 30, 2018
In the first half of 2018, an average of 473 advertisers plac ...
- European Publishers Predict 25% Mobile, Video And Native Increase Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, November 27, 2018
Europe's publishers have revealed they expect video, native and mobile advertising revenu ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Futuristic Land Rover Appears In Hulu Series
Marketing Daily, Tanya Gazdik - Friday, September 14, 2018
The Range Rover Sport will be driven by visionary aerospace magnate L ...
- BMW, Amazon Partner For Millennial-Friendly Action Series
Marketing Daily, Tanya Gazdik - Monday, August 27, 2018
It's the automaker's first major debut in the streaming world, with i ...
- Is Influencer Marketing Actually Working For Anyone?
London Blog, Sean Hargrave - Monday, August 20, 2018
The CMA is investigating influencers in the UK over lack of # ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Digital News Daily, Laurie Sullivan - Friday, August 3, 2018
eMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad Format
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
It will use Bloomberg Media's reader data to customize ads, as we ...
- Death Of The Pre-Roll Is Much Exaggerated
MAD London, Kai Henniges - Friday, July 6, 2018
Outstream fans make huge claims, but native video is riding the coattai ...
- Does Publisher Brand Safety End With The Click?
Publishers Daily, Tobias Silber - Friday, July 6, 2018
The real brand safety challenge for publishers, which is a particular iss ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big probl ...
- Nativo Latest Web Monetization Format Ups Publishers' Efficiencies
Publishers Daily, Sara Guaglione - Friday, June 29, 2018
UPublishers can use the update to control how their direct-sold campaigns, server-si ...
- Native Video Is Starting To Kill Off Intrusive Pre-Rolls
MAD London, Alex McIlvenny - Tuesday, June 26, 2018
Pre- and post-roll ads are starting to make way for less intrusi ...
- Reddit Introduces Native Video Ad On Mobile, Desktop
Digital News Daily, Laurie Sullivan - Tuesday, June 12, 2018
A handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hot ...
- London's Editorial Independence Is In The Dock
London Blog, Sean Hargrave - Friday, June 1, 2018
An advertorial deal -- or have Google and Uber really been offer ...
- adMarketplace Names New Chief Revenue Officer With Experience In AR, Computer Vision
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 16, 2018
adMarketplace's appointment of Ariff Quli puts an experienced ad exec in t ...
- IAB Releases Branded Content Creation, Distribution Guide
Publishers Daily, Sara Guaglione - Tuesday, April 24, 2018
The guide outlines how to activate native advertising campaigns and measure t ...
- Nativo Taps Cohen As CTO, Kim As CFO
Digital News Daily, Joe Mandese - Monday, April 23, 2018
Native advertising platform Nativo has named Oded Cohen chief technical officer a ...
- Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Research Intelligencer, Joe Mandese - Wednesday, April 11, 2018
The medium of choice for native advertising increasingly is social media network ...
- Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?
London Blog, Sean Hargrave - Monday, April 9, 2018
Digital advertising and subs are up, but native has halved in ju ...
- 'Le Monde' Signs Native Deal With Ligatus
Around the Net In MAD London, Sean Hargrave - Friday, April 6, 2018
French newspaper "Le Monde" has signed a partnership deal with the nati ...
- TripleLift's ContentDial Shows Greater Brand Awareness, Engagement in Beta Tests For 2 Sites
Publishers Daily, Melynda Fuller - Thursday, April 5, 2018
By using ContentDial to target 'The Daily Dot' and 'Thought Catalog' reader ...
- Content Platform Outbrain Partners With Telaria To Offer Video Opportunities
Publishers Daily, Melynda Fuller - Wednesday, March 28, 2018
The partnership allows Outbrain to offer its clients greater control over t ...
- Native Supply Chain Expands 48%
Research Intelligencer, Joe Mandese - Thursday, March 29, 2018
The Native Advertising Institute took on an ambitious project in 2017 ...
- Reddit Launches Mobile Native Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 14, 2018
The native promoted posts unit, running on Android and iOS, will enab ...
- SourceMedia Introduces Branded Content, Native Ad Options
Publishers Daily, Melynda Fuller - Wednesday, March 7, 2018
The company's clients are now able to add a layer of performan ...
- Which Native Ad Units Perform Best
Data & Programmatic Insider, Laurie Sullivan - Monday, March 5, 2018
Findings in a my6sense study suggest in-feed ads showed two times high ...
- Dianomi Secures Nearly $8.7M In Funding
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
Dianomi, a native content marketing platform used by financial advertisers and ti ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Search & Performance Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...