- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- TV Bigs Getting Out Front Of Upfronts With Early Announcements
TVBlog, Adam Buckman - Thursday, February 15, 2024
Upfront Week announcements are already coming fast and furious from the b ...
- Dick Wolf Owns 9 Prime-Time Hours With Brand-Extended Shows
TVBlog, Adam Buckman - Friday, February 9, 2024
By next week, nine hours of network prime time -- out ...
- NBCU Returns To Radio City For Upfront Presentation
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
NBCU is returning to its usual place in Radio City Music Ha ...
- Legacy TV-Based Media Caught In No Man's Merger-Land
TV Watch, Wayne Friedman - Tuesday, January 30, 2024
Investors don't seem happy with the prospect of companies like Comcast Corp./NBC ...
- Love Is In The Air, Even For Top Media Execs Facing Major Challenges
TV Watch, Wayne Friedman - Monday, January 29, 2024
"While there may be speculation about what we could do next, I ...
- Peacock Q4 Ad Revenue 28% Higher, NBCU Down 7% Overall
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
NBCU's domestic ad revenue continued to sink overall, while Peacock ad reven ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- Are TV Blackouts Spilling Into Streaming? Not Really
TV Watch, Wayne Friedman - Wednesday, January 17, 2024
A letter from Rep. Pat Ryan to NFL Commissioner Roger Goodell a ...
- NBCU Touts Strong Q1 One Platform Ad Results
Television News Daily, Wayne Friedman - Monday, January 8, 2024
NBCU says an initial batch of ad deals for its new O ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- Legacy TV-Based Stocks Suffer Rough 2023 As Digital, Streaming Soar
MediaDailyNews, Wayne Friedman - Wednesday, January 3, 2024
The weak performance of legacy TV network-based media companies' stock market sha ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- NBC To Stream First Commercial-Free Fourth Quarter In NFL Game
Television News Daily, Wayne Friedman - Thursday, December 21, 2023
NBC's first ad-free fourth quarter in a Christmas holiday-season football game wi ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- Sky To Shut Down Peacock U.K. On Jan. 9
MediaDailyNews, Karlene Lukovitz - Monday, December 18, 2023
Sky/NBCU parent Comcast has stated its main focus for Peacock is domest ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Luis Fernandez Named Chairman Of NBCU Telemundo
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Fernandez returns to Telemundo to succeed Beau Ferrari, who is transitioning ...
- DirecTV, Cox Offer AR Version Of Andy Cohen Show
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Augmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- Comcast's Cavanagh Touts Peacock Infrastructure, Says Linear TV Still Has Wide 'Reach'
Television News Daily, Wayne Friedman - Monday, December 4, 2023
"The infrastructure that we have as we bring it to life ...
- Instacart Bundles In Access To Peacock Streaming For Free
Television News Daily, Laurie Sullivan - Wednesday, November 29, 2023
Instacart members can now get free access to NBCU's Peacock streaming servic ...
- Streaming TV/Movie Library Shows: The Mothership Of The Business
TV Watch, Wayne Friedman - Thursday, November 30, 2023
For the most recent reporting week of October 23-29, Nielsen says "Suit ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- Lower-Ranked Streaming Services Often Have Better Shows
TVBlog, Adam Buckman - Wednesday, November 8, 2023
NBCUniversal's Peacock lags behind the other majors in subscriptions. But around her ...
- NBCU's Peacock, Walmart Offer Shoppable Ads In Bravo Show
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
Ads for products featured in "Below Deck Mediterranean" episodes will enable purchas ...
- Peacock, Walmart Deal Gives Viewers 'Below Deck' Shoppable Moments
Television News Daily, Wayne Friedman - Monday, November 6, 2023
NBCU says the deal will allow Bravo viewers to "shop the momen ...
- More Uncensored 'Real Housewives' - What's Next?
TV Watch, Wayne Friedman - Tuesday, November 7, 2023
What's left for top unscripted cable TV programming in an age ...
- Streaming's Real Purpose Revealed: Bravo Uncensored!
TVBlog, Adam Buckman - Tuesday, November 7, 2023
Uncensored versions of Bravo's reunion episodes will stream on NBCU's Peacock t ...
- Disney To Buy Comcast's Hulu Stake For $8.6B
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Disney has acquired Comcast's 33% stake in Hulu for $8.61 billion ...