- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Netflix Reports Double-Digit Q1 Subscriber, Revenue Growth
Television News Daily, Wayne Friedman - Friday, April 19, 2024
Netflix posted 9.33 million new global paid subscribers -- up 16% v ...
- Netflix Still Dominates: Does It Matter That Legacy Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Thursday, April 11, 2024
Although competitors are slowly eating into streaming giant Netflix in terms ...
- Netflix's 'Ripley': A Grifter Adrift In A Black-And-White World
TVBlog, Adam Buckman - Thursday, April 4, 2024
The astonishing, superb production quality of Netflix's new limited series "Ripley" ear ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Netflix Sets The Seder Table For Passover With 'Moses' Miniseries
TVBlog, Adam Buckman - Tuesday, March 19, 2024
A docudrama about Moses and last year's series on the life ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- It Happened That Night
Mad Blog, Barbara Lippert - Saturday, February 17, 2024
"The Greatest Night in Pop" is a nostalgia fest of inside inf ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Peltz Has A Streaming Bundle Idea: Should He Decide For You?
TV Watch, Wayne Friedman - Monday, February 5, 2024
Nelson Peltz has a strong idea for legacy TV companies desperate ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Sturdy, Consistent Wrestling Is A No-Brainer For Netflix
TVBlog, Adam Buckman - Thursday, January 25, 2024
By partnering with the WWE, Netflix is making a sure bet ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- Netflix To Get Ad Viewing, Subscriber Boost From T-Mobile Bundle Change
Television News Daily, Wayne Friedman - Wednesday, January 24, 2024
Starting Jan. 24, T-Mobile subscribers who had been getting free Netflix "standar ...
- Award Shows Tweak TV Content In A Growing Streaming World
TV Watch, Wayne Friedman - Monday, January 22, 2024
The most recent "Emmy Awards" posted 4.3 million viewers -- another reco ...
- Batter Up! Sofia Vergara Comes Out Swinging
TVBlog, Adam Buckman - Monday, January 22, 2024
Sofia Vergara packs a punch and a baseball bat as a Mia ...
- Netflix Urges FCC To Pass Open Internet Rules
PolicyBlog, Wendy Davis - Thursday, January 18, 2024
Broadband providers have the "means and motivation" to hinder competition from independe ...
- For Netflix, Look To Greater Ad-Option Investment: Analyst
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
"We think Netflix's number one initiative for 2024 will be investing ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- With 'Bridgerton,' Williams Sonoma Banks On Consumer Comeback
Retail Insider, Sarah Mahoney - Wednesday, January 17, 2024
As consumers shake off financial worries, the retailer is rolling out ...
- Netflix Ad-Supported MAUs Surpass 23M
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
That's up by 8 million since November. ...
- Disney Streaming Business To See $2.5B Loss In 2023: Analyst
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disn ...
- Amazon Streaming Ad-Dollar Drive, 'TNF' Moving Yardsticks?
TV Watch, Wayne Friedman - Thursday, January 11, 2024
Amazon wants your money -- so much so they are offering n ...
- Netflix Released 100+ Fewer Originals In 2023
MediaDailyNews, Karlene Lukovitz - Monday, January 8, 2024
The decrease reflects Netflix's strategic shift to fewer, more selective productions, ...
- Prime Video's Move Into Ads Could Yield $5B In New Revenue In 2024
Advanced TV Insider, Karlene Lukovitz - Thursday, January 4, 2024
That includes $1.8B in fees to avoid ads, plus $3B in a ...
- Legacy TV-Based Stocks Suffer Rough 2023 As Digital, Streaming Soar
MediaDailyNews, Wayne Friedman - Wednesday, January 3, 2024
The weak performance of legacy TV network-based media companies' stock market sha ...
- New Year Streaming Headaches: Bundle, Unbundle Or Bumble?
TV Watch, Wayne Friedman - Tuesday, January 2, 2024
It's mostly about the streaming-only bundle, seemingly in growing demand for mode ...
- Another Possible Merger Involving Warner Bros.? Please Stop The Insanity
TV Watch, Wayne Friedman - Friday, December 22, 2023
The "bigger isn't better" scenario has not worked for some time ...