- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Roku also announced new ad opportunities tied to its home page a ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With Hulu
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Disney has teamed with Innovid to enable actionable insights in digital a ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Half of video buyers are using biometric attention metrics. When it com ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Weird Charlie Collier's 'Newfront Uptime'
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
Asked what has been most interesting to see at the newfronts ...
- YouTube Announces New Ad Formats On Shorts
Digital News Daily, Colin Kirkland - Monday, May 1, 2023
YouTube announced a series of new ad formats rolling out to t ...
- Conan To Samsung Ads Media Buyers: 'It's Free!'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
By that, he meant his new Samsung TV Plus "Conan O'Brien T ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
"While viewing, a notification prompts the viewers they can shop just wh ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Vevo Newfront To Feature Live Performance By J Balvin
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
Vevo's newfront presentation May 4 appropriately will conclude with a live performan ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- SeeHer Hosts 5th Annual SheFront, Once Again Live And In-Person
MediaPost Live, Joe Mandese - Monday, April 24, 2023
The speakers, which include many notable shes and at least two he ...
- For Your Consideration: New 'Front' Names Inspired by Upfronts, NewFronts
TVBlog, Adam Buckman - Monday, April 24, 2023
Until now, no one has come up with any other new "Fron ...
- Digitas: We're Taking Our NewFront Private
MediaDailyNews, Joe Mandese - Thursday, April 20, 2023
Declining to comment on why it pulled out of this year's I ...
- Newfront Creator Digitas Is No Longer Part Of It
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2023
Fifteen years after conceiving it, Digitas is no longer part of t ...
- On The Eve Of Her Upfront, AMCN's Kelleher On Upfronts Vs. Newfronts
Television News Daily, Adam Buckman - Tuesday, April 18, 2023
In a pre-upfront interview leading up to AMC Network's annual ad pit ...
- Origin Story: 'Live' At The Newfronts
MediaPost Live, Joe Mandese - Monday, April 17, 2023
How do you publish 20 days of live coverage about a seri ...
- Ramble On
RTBlog, Joe Mandese - Monday, April 17, 2023
Sometimes I grow so tiring, but this column will help you wh ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take Shape
TVBlog, Adam Buckman - Monday, April 3, 2023
Of the seven companies that have elbowed their way into next month ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe
MediaDailyNews, Joe Mandese - Thursday, May 5, 2022
As far as intent signals go, Twitter's new owner has sent so ...
- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...