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December 4 - 7, 2016, UT
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January 25, 2017, New York City
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Results for nielsen
Nielsen's Social Content Ratings Debut
VidBlog, P.J. Bednarski - Monday, October 17, 2016
Nielsen's data dump makes good on a promise in January to include ...
Millennials Boast High Smartphone, Connected TV Use
Television News Daily, Wayne Friedman - Tuesday, October 11, 2016
Young media consumers are increasingly using new digital devices -- their smartphone ...
Farewell To Nielsen Diaries?
MediaDailyNews, Gary Holmes - Monday, October 10, 2016
The recent news that Nielsen intends to eliminate paper diaries from 140 ...
What's With Big Sports TV Viewership Decline?
Around the Net in Video, P.J. Bednarski - Tuesday, October 4, 2016
Prime time NFL games ratings are down double digit early this season ...
A Big Week For Local TV, Both PTV And Traditional
Audience Buying Insider, Karlene Lukovitz - Friday, September 30, 2016
Videa, the Cox Media Group supply-side platform, announced its official launch this ...
Nielsen To Use PPMs For Local TV Ratings, Will Include Out-Of-Home Viewing
MediaDailyNews, Joe Mandese - Thursday, September 29, 2016
Nielsen this morning announced a plan to begin introducing portable people meter ...
Forrester Analyst: Don't Call It 'Programmatic' TV
Audience Buying Insider, Karlene Lukovitz - Friday, September 23, 2016
The television advertising business is "at long last" beginning to see some ...
Internet-Connected TV Viewing Shows Continued Growth
Television News Daily, Wayne Friedman - Thursday, September 22, 2016
TV viewing on Internet-connected devices among 18-49 viewers was up nearly 60% ...
Marketron Launches Data Integrations Via Nielsen, Strata, And Katz Radio Group
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Marketron, a provider of B2B software solutions, said it will integrate data ...
Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters
MediaDailyNews, Joe Mandese - Friday, September 9, 2016
In a potentially alarming early warning signal for TV's national advertising currency, ...
Are We Raising Commercial-Free Kids?
VidBlog, P.J. Bednarski - Tuesday, September 6, 2016
A writer calculates that a kid will miss 150 hours of commercials ...
TV Universe Expands, Nielsen Ups 2016-17 Season By 1.7%
Television News Daily, Wayne Friedman - Friday, August 26, 2016
Nielsen says 96% of all U.S. homes with TV sets are getting ...
Some Popular Key Indicators That Aren't So Key
VidBlog, P.J. Bednarski - Monday, August 29, 2016
A new report done by Nielsen Media Lab for HIRO Media challenges ...
Radio Enjoys Highest Reach Among Independents In Swing States
Red, White & Blog, Philip Rosenstein - Thursday, August 18, 2016
Radio is the most ubiquitous medium among Independent voters in swing states, ...
Is Streaming Cutting Into Olympics TV Viewership?
Around the Net in Video, P.J. Bednarski - Monday, August 8, 2016
With some low Nielsen ratings for the first days of the games, ...
Viacom's Competitive Vantage
TV Watch, Joe Mandese - Thursday, August 4, 2016
One of the cool things about modern people is, we've figured out ...
As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Television News Daily, Joe Mandese - Monday, July 25, 2016
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they might ...
Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
At a time when so-called "viewable impressions" are emerging as the industry ...
Independence -- From The Multiplex Screen
TV Everywhere, J. Max Robins - Wednesday, July 6, 2016
Whether you were in The Hamptons, the Berkshires or lolling about your ...
So That's Who's Watching Neflix!
VidBlog, P.J. Bednarski - Friday, July 1, 2016
Nielsen released data on who's watching what on Neflix, Amazon, Hulu, et ...
Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streaming ...
Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens
Television News Daily, Joe Mandese - Wednesday, June 29, 2016
At a time when consumers -- and the ad industry -- appear ...
SVOD Reaches Critical Mass, Surpasses DVR Penetration
Television News Daily, Joe Mandese - Monday, June 27, 2016
In what appears to be another tipping point for over-the-top consumption of ...
Nielsen Stats Say Half Use DVR, Half Are VOD Subs
VidBlog, P.J. Bednarski - Monday, June 27, 2016
...and altogether, our media time is up a full hour. Adding up ...
Nielsen Acquires Repucom, Expands Sports Analytics
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expands ...
Big Data Helping To Produce Better Shows And Ads?
TV Watch, Wayne Friedman - Thursday, June 23, 2016
The art of casting seems to be an increasing crucial element in ...
Nielsen Launches Marketing Cloud In Europe
Email Marketing Daily, Jess Nelson - Friday, June 17, 2016
The Nielsen Marketing Cloud is now available in the United Kingdom and ...
U.S. Shoppers Shift To Quality Over Price; Whole Foods In Hot Water
Marketing Daily, Sarah Mahoney - Wednesday, June 15, 2016
The Nielsen report says that an increase in urbanization and growing Millennial ...
Ads Seem Just As Irritating On Mobile Devices
VidBlog, P.J. Bednarski - Monday, June 13, 2016
In a new Nielsen look at connected devices, 65% say they find ...
'Equitable Optimization' In Broadcast Via Enhanced Data: A Test In Progress
Audience Buying Insider, Karlene Lukovitz - Friday, April 22, 2016
U.S. International Media (USIM) is spearheading a test for a retail client ...
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