Tag results for "nielsen" for September 2014
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft EmbraceStarcom MediaVest Group has struck a deal with Nielsen Catalina Solutions ...
- Simulmedia, Nielsen Team To Measure Small Cable NetsSimulmedia and Nielsen are joining up in a venture to measure smal ...
- Digital Video Views On RiseDigital TV-video viewing continues to climb -- but it's still way behi ...
- CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball ScoreIn an effort to tout a fuller picture of the health ...
- Unreliable Mobile Clicks Have Bad Impact On Ad EngagementClick-through rate has long been faulted as a measure of ad effectivene ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession AnnouncedPat McDonough, a long-time Nielsen executive who was key to the developme ...
- How Networks' Counts Of Mobile, Tablets Will Change The TV Scene This YearWhen networks begin folding in tablet and iPhone TV viewership this seaso ...
- Cross-Demos Register Growth In Media Time, Especially Digital VideoOverall media time continues to grow -- not just among younger 18-3 ...
- TubeMogul Adds Nielsen OCR To Mobile Video ReportingProgrammatic video ad platform TubeMogul on Friday announced it has been nam ...
- Nielsen Notes Uptick In Smartphone Video ViewsDigital viewing is driving total viewing time up among all the a ...
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve ItTwo days after announcing a startling plan to introduce mathematical modeling ...
- Benchmarks Shift As Advertisers Take Aim OnlineDespite narrower, more focused online campaigns, fewer ad impressions are hitting the ...
- Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And BefuddledIn what likely is the biggest methodological change in the way ...
- Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended TargetsWhile the ad industry has embraced conventional audience ratings as a meth ...
