- Nielsen Predicts 1.9% Rise In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 29, 2014
Across all groups and demographic levels, people say they intend to ...
- Acquisitions Provide Uptick For Nielsen Revs
MediaDailyNews, Wayne Friedman - Thursday, October 23, 2014
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron a ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- Nielsen, Adobe Team Up To Measure Internet Viewership On All Devices
Around the Net in Video, P.J. Bednarski - Tuesday, October 21, 2014
The move for Nielsen, which dominates traditional TV ratings and Adobe, whi ...
- Nielsen To Reprocess All Ratings Affected By Glitch, Begins Releasing Some Of It
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Nielsen late Tuesday night updated clients on TV ratings that have be ...
- Simulmedia Strikes Another Nielsen Deal, Licenses CPG Targeting Data
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Simulmedia is building on its relationship with Nielsen, announcing a deal th ...
- Nielsen Records Tiny Glitch In Ratings
MediaDailyNews, Wayne Friedman - Friday, October 10, 2014
Nielsen says a software glitch resulted in some TV ratings being attribut ...
- More Revenue, Traffic For Internet Brands That Advertise On TV
MediaDailyNews, Wayne Friedman - Thursday, October 2, 2014
A new study says TV advertising is the primary driver of revenu ...
- Zenith Makes Rentrak 'The' - Not 'A' - Currency For Local TV Buys
MediaDailyNews, Joe Mandese - Friday, October 3, 2014
Characterizing it as "the beginning of a big industry change," Zenith Med ...