- Twitter Data Helps TV Execs Gauge Show Success
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
Nielsen says adding deeper social media Twitter data to a new predicti ...
- CNN All Screen Taps Nielsen For OOH Metrics
MediaDailyNews, Wayne Friedman - Monday, January 12, 2015
Turner Broadcasting's CNN, fusing efforts around in-home and out-of-home viewing, has receiv ...
- Does Twitter Predict TV Success?
Data and Targeting Insider, Steve Smith - Wednesday, January 14, 2015
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activi ...
- The Mystery Of Netflix Viewership Continues--For Now
VidBlog, P.J. Bednarski - Thursday, January 8, 2015
Netflix chief content office Ted Sarandos told TV critics the other d ...