- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2015
In a move that industry execs say is tantamount to a g ...
- What Would You Rather Quit? Cable Or Netflix?
VidBlog, P.J. Bednarski - Friday, April 24, 2015
Nielsen has its hands full trying to explain to advertisers where viewe ...
- Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
MediaDailyNews, Charlene Weisler - Monday, April 20, 2015
It seems as if the accessibility of big data enables all typ ...
- Nielsen: Microsoft TV Campaigns Expand Social Presence
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 20, 2015
How does paid TV advertising affect a brand's earned social media? Drawi ...
- New Research Shows Online Video's Rise
VidBlog, P.J. Bednarski - Thursday, April 16, 2015
Total viewership will increase in 2015, says eMarketer as digital media a ...
- CBS All Access Signs 12 Station Groups
MediaDailyNews, Wayne Friedman - Thursday, April 9, 2015
CBS' digital Web-based TV service, CBS All Access, has signed a numb ...
- Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation
MediaDailyNews, Joe Mandese - Wednesday, April 1, 2015
In a move that seems to reposition itself from its original inte ...