- Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streami ...
- Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens
Television News Daily, Joe Mandese - Wednesday, June 29, 2016
At a time when consumers -- and the ad industry -- appe ...
- SVOD Reaches Critical Mass, Surpasses DVR Penetration
Television News Daily, Joe Mandese - Monday, June 27, 2016
In what appears to be another tipping point for over-the-top consumption ...
- Nielsen Stats Say Half Use DVR, Half Are VOD Subs
VidBlog, P.J. Bednarski - Monday, June 27, 2016
...and altogether, our media time is up a full hour. Adding ...
- Nielsen Acquires Repucom, Expands Sports Analytics
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expan ...
- Big Data Helping To Produce Better Shows And Ads?
TV Watch, Wayne Friedman - Thursday, June 23, 2016
The art of casting seems to be an increasing crucial element ...
- Nielsen Launches Marketing Cloud In Europe
Email Marketing Daily, Jess Nelson - Friday, June 17, 2016
The Nielsen Marketing Cloud is now available in the United Kingdom a ...
- U.S. Shoppers Shift To Quality Over Price; Whole Foods In Hot Water
Marketing Daily, Sarah Mahoney - Wednesday, June 15, 2016
The Nielsen report says that an increase in urbanization and growing Millenni ...
- Ads Seem Just As Irritating On Mobile Devices
VidBlog, P.J. Bednarski - Monday, June 13, 2016
In a new Nielsen look at connected devices, 65% say they fi ...